By Any Other Name - Part II

Painting a decorative smoothie long-tailed duck

By: Laurie J. McNeil

You can follow Laurie J. McNeil and her teachings through her Facebook Page, http://Facebook.com/TheArtistryStudios. Offering private and group instruction, Laurie is available for speaking engagements and demonstration workshops across the USA and abroad. Contact Laurie for more information and to schedule your event, or to order a commission piece, by e-mailing Laurie@TheArtistry.com.

I used to struggle when I painted decorative smoothies. I find it much easier to paint decorative pieces. By the time I paint a decorative, I have already added the detail by carving, texturing, and wood burning. After that, all I have to do is put the correct color in the right place.

With a decorative smoothie, you use paint to create the feather detail on a three-dimensional canvas. You must paint in every feather and its detail, and contour them through shapes, quills, and the individual barbs. The way you make the barbs flow off the quills contributes greatly to a contoured look. You can create additional contouring with subtle shading and highlights.

For me, using an airbrush is like speaking a different language. I used the airbrush primarily for base-coat applications and for a couple of raptor palm fronds back in the 1990s. I stopped using it entirely in 2012 after I had a major breakthrough on a short-eared owl palm frond commission. This was when I began developing my own hand-painting process, one that gave me control over the painting, instead of letting the painting control me.

If you think painting is complex, I hope to change your mind. I break down my painting into manageable areas, which makes it less daunting. With each step I take, the bird comes more and more into focus. I start by blocking in base coats, and end by painting feather splits.

To see the part one of this article, on carving, click here

Read the complete article in Wildfowl Carving Magazine's Spring 2016 issue.

Painting a Long-Tailed Duck

Decoart Traditions Acrylic Paints

Base Coat Colors Needed 
Acrylic paint gets darker as it dries. Mix your colors a little lighter than you want them to be in the end. 
Ultramarine blue, napthol red, hansa yellow, titanium white, warm white, yellow oxide, burnt sienna, burnt umber, carbon black, transparent yellow oxide, transparent red oxide

  1. To determine the colors needed to block in the base coats, look at your reference (live birds in the field, videos or photos, or frozen or mounted specimens). Squint your eyes until the details of the bird vanish into areas of color. These are the base colors. 
    The base colors you see on the long-tailed drake are a white head and neck, gray face, and dark brown patch on the sides of the neck, with a smaller patch of chestnut toward the bottom. The scapular and side pocket groups and belly are gray, which extends down the flanks to the outer upper-tail coverts. The cape and back are dark brown, wrapping around the lower edges of the breast and extending down the back to the tail. Use the same dark brown for the major portions of the wings, fading into a burnt sienna on the tertial feather group. The lower-tail coverts, outer upper-tail coverts, leg and vent areas, and the outer feathers of the tail are white. The long central tail feathers and the bill are dark brown, with salmon pink on the upper and lower mandibles.
    On this project I began to use a Masterson’s STA-WET Handy Palette. The STA-WET palette keeps the mixed paint wet for days without being watered down. This saves a ton of paint, and lessens the need to remix dried up paint, hoping to match it.

How to Paint a Long-Tailed Duck

Click on each image to enlarge it. 

  1. There are many good brands of polyurethane wood sealer. My preference is Deft Satin Finish in the quart can (not the spray can). I apply several coats with a 1" natural-bristle brush, watching carefully for drips and rouge brush bristles. You can smooth drips by dipping the brush into lacquer thinner and then brushing over the drip.
    Seal the surface with three to four coats, then use fine (#0000) steel wool to smooth any surface anomalies. There should be no interruptions to the smooth surface (sealer drips, brush lines). It’s better to take care of that now rather than trying to make it look smooth with paint later.
    In areas with fine detail or crevices, such as the bill hinge and eye corners, I use a soft brush to remove sealer dust and small fragments of steel wool. The steel wool can penetrate the polyurethane when you are smoothing the sealed surface. When this happens, the surface is slightly darkened and does not feel as smooth to the touch.
    Apply subsequent coats of polyurethane and alternate with steel wool, until the surface is completely sealed and smooth. If left unsealed, these areas will develop a rough surface once you apply the water-based gesso primer.

  2. Liquitex Gesso is my preferred primer. I find it adheres well to the sealed surface, dries to a matte finish, and leaves no brush marks when thinned with a small amount of water. After several thin coats, the surface is one solid color, and will be slightly absorbent. Other brands of gesso seem very plastic-like in nature, and not absorbent. The one time I tried that type of gesso, it began peeling off the sealed surface within months. I use both white and black gesso, depending on the project. Starting from a solid black surface lends itself well to the long-tailed duck. I thin the gesso with water, to avoid brush marks. Use only enough water to make sure your brush strokes are not visible once the surface dries. If you add too much water, the gesso beads up on the sealed surface. It takes at least two to three coats to completely cover the surface so it is solid black, with no wood showing though.

  3. Before I base coat the bird, I look deep into the feathers of the real duck to see other colors that make up the whole. For example, the whites on the head of the real duck have a golden yellow tint at the base of the white feathers. I tint all the white feathers on the bird with the golden yellow, so warm white will show up in contrast. To create depth and perspective in a landscape, you paint the most distant object first, then work your way forward. The same principle is true when painting this three-dimensional canvas, but instead of distance, think about the depth of the feathers and the colors below the surface. There are colors there, and you need to include them. The combination of many colors makes up the whole. When applying base coats, several thin coats will always produce a softer look than one or two heavy coats. Apply as many thin coats as it takes to produce a solid color with no brush marks for your base coats. You could say the dark brown color is almost black, and you would be right, but you cannot paint carbon black on carbon black and have any detail show. The same principle holds true for titanium white. Using warm white and dark brown for the base coat lets you use titanium white and carbon black at the end for highlights and shadows. Painting white on white and black on black can be difficult. When I began using a contrasting color to lay in the individual feathers and feather details, painting became much easier, and I added a new dimension to my painting.

  4. “A place for every feather, a feather for every place.” In a decorative smoothie, it is important to have a plan from the beginning. The individual feather lines I create in the initial feather layout are not the actual feathers. They are a guide, and in the end will serve as highlight or shadow, and not the outer edge of the feather itself. I will define the outer edge of each feather with many fine strokes before it is complete. Although there is no gray in the white breast, I use a warm gray to lay out my feathers. This will work as shadow. The individual feathers on the belly, back, wings, and tail are the same warm gray, even though there’s really no white in those feathers. The gray serves as a highlight. On this duck, I used a warm medium gray for the majority of the feather layout. It showed up as a dark gray on the white areas, and a light—almost white—gray on the dark areas. For the actual gray areas, I used a darker version of the same warm gray. It will appear in contrast on the gray scapulars and side pockets, and in the gray areas on the face. This makes the bird look more real, and it makes the painting easier. If you take the time to work out feather flow and number of feathers within a given area, you will have nothing to guess at later.

  5. The lines that indicate the rows of wing feathers divide the wing into smaller areas, and help keep the feather layout straight. Later I will cover up these simple guidelines with individual barb strokes. Make sure the opposite side matches from all angles.

  6. I use very thin paint to lay in feathers. DecoArt Traditions acrylic paint allows me to easily thin down the initial brush lines, modify and correct the feather shapes, or even remove the lines. A clean stiff brush dipped in clean water lets you remove and adjust the lines. The brush here is an old, worn-down badger-hair brush.

  7. With these individual feather lines, perfection is not the goal. The important things are to get basic feather shape, count, and flow. These lines are the guides for laying in the fine feather detail, and will serve as highlight in the dark feathers.

  8. With the same warm gray, I lay in the tail feathers. These lines will serve as guides and as shadows on the light tail feathers, as well as highlights on the dark central tail feathers. Make sure you get the right number of feathers, and that they flow out from the tail coverts at the correct angle.

  9. I left the tail and the bill thicker and sturdier than they are in reality. Painting will help them appear lifelike. I will match the feathers on the tail’s underside with those I laid out on the top. When you view the tail at a three-quarter angle, as in this photo, the feathers will appear carved.

  10. Laying out the tail feathers correctly can be frustrating. If you spend time to get them right at this stage, it will make it much easier to paint the fine details later.

  11. These feather lines break up the different feather groups into smaller areas. Pay attention to the direction of feather flow, with feathers gradually becoming larger as they flow down the head and neck into the breast.

  12. With the same warm gray, I lay in the rump and lower-tail coverts. I use a darker gray to lay out the individual guide and shadow lines for the feathers on the gray side pockets and scapulars. Only the outer edges of the feathers are necessary now. Adjust as needed until you get them right.

  13. Once you’ve added the highlights and shadows for every individual feather, start laying in the visible quills. These provide an important guide to the layout and flow of the feather barbs. Not every feather shows its quill, so study your reference. Some quills are covered by other feathers, or are so fine they look like barbs. You can adjust a quill by using a clean, wet brush to softly scrub it away. I find it easier to just leave it and paint it correctly later, using the incorrect quill as a reference. Then you can remove the old quill lines.

  14. This step adds highlights and shadow to the quills. I will correctly tint the contrasting gray color I used to lay in the quills after I have laid in the barbs.

  15. Lay in the barbs with the same procedure used for the quills. The subtle curves in the quills and barbs will define the contour or “loft” of the feathers. The outer edge of the feathers can be shaped using the clean, wet, stiff brush. It is rare to see a straight barb. It may have only a slight curve, but without it the barb will look flat and stiff. Don’t worry if a barb does not look perfect. The color you add later will cover up the imperfections. Consistency from side to side and in overall appearance is more important. Plan your painting so that when you stop, the bird is even from side to side. Don’t paint the right scapular group without painting the left in the same sitting. Otherwise it can be difficult to match everything from the brush strokes to the paint color.

  16. Add barb highlight strokes with warm gray to each of the individual feathers in the face’s gray area. You’ll want the paint at a consistency much like that of half-and- half. I use inexpensive ($2) Langnickel Royal Majestic Monogram (round) brushes in sizes 20/0 and 30/0 for fine barb detail. On the dark feathers of the neck patches, the warm gray looks more like white. After highlighting all the barbs, I come back with individual brush strokes, using very thinned-down burnt umber, burnt sienna, and yellow oxide in the dark neck patch. Using the light contrasting color in the barbs allows these new colors to show up on the dark feathers. This also provides a myriad of different colors to make up the whole.

  17. With all of the highlights and shadows added for every feather quill and barb, it is time to start adding some color.

  18. The face’s gray color includes dark and chestnut brown, dark gray, light gray, and white. I add individual barb strokes with yellow/orange (burnt sienna/yellow oxide). Another pass of burnt umber starts in the gray area and continues down into the neck patches. Then I go back to warm white to lighten the feathers where they meet the bill.

  19. It is easy to adjust by using a few thin coats to brighten the whites. If you feel you have applied too much, you can come back with the clean, wet brush and adjust or even remove paint. You still want to be able to see the dark shadow lines, indicating the lower edges of the feathers, so you can come back with individual barb strokes to finish them.

  20. On a long-tailed duck, the feathers on the top of the head are really quite long. Leaving the golden yellow undertone at the base of each feather will create depth and a more “lofty” appearance. I use a #8 filbert to brush warm white onto the outer edge of each feather. Subsequent brush strokes with the monogram detail brush and warm white will add individual feather barbs and lighten the outer edges.

  21. Lighten the outer tail feathers with thin passes of white, softening the initial warm gray guidelines. These lines actually serve as shadow. Subsequent brush strokes of dark brown will add shadow, and warm white barb strokes will define the outer edge of each outer tail feather.

  22. Treat the rump feathers the same way, applying warm white to the outer edges. Each application softens the feather. The quill shadow added to each tail feather will be warm gray. I will come back with the monogram detail brush and add the individual barb shadows.

  23. Using warm white and the fine detail brush, I begin to add individual barbs to each of the scapular feathers. I use my pinky as an axis for rotation and support. This lets me add very fine strokes with nice, natural curves. The angle of your strokes will determine how delicate your feathers look. Practicing on a paper plate will help you get a feel for the brush, how much paint you can load onto it, and how many strokes the brush will deliver. Paint consistency is very important! Too thin and it flows off too fast; too thick and it hardly comes off the brush at all, barely marking the surface. With some practice, you will figure out the number of good strokes you can get out of your brush, when you have the right consistency.

  24. After the first pass of warm white on the outer edges, the scapular feathers look softer and more realistic. With warm white, I draw the first quill lines on top of the dark-gray guide line I painted earlier. I try to be consistent in thickness according to feather size, but I don’t obsess over it. I take a simple single stroke for the first pass on the quills. You can see how the dark gray becomes a shadow for the quill and barbs, giving each feather depth.

  25. With the standard dark-brown mixture of burnt umber and ultramarine blue, I begin to refine the outer edges of the primary wing feathers. I start bringing these feathers into focus by cleaning them up.

  26. I work on the top of the central tail feathers as they curve up and around. I use the clean, wet brush to adjust the quills’ curves and widths. With burnt umber, I tint the warm white highlights to the tops and bottoms of the feathers. I break up the thick barb highlights into the thin barbs, using the detail brush and the dark brown mixture first. Then I come back with carbon black on the outer edges of the feather barbs and quills.

  27. The underside of the central tail feathers is lighter, especially toward the centers and the quills. Using dark brown, I add the outer edges of the barbs, leaving a lighter center along the quill area. Carbon black alongside the quill defines it and adjusts the width.

  28. I add fine strokes to the smaller chestnut-colored patch with burnt sienna and yellow oxide, using the monogram detail brush. The warm gray below highlights these colors so they show up on the darker surface. I go back and forth between the burnt sienna, yellow oxide, dark brown, and warm white, adjusting the color to each patch. I slowly bring the patch to the right color, and feather out the color transitions with fine detail.

  29. Once I complete the first pass of feather edging on the primary, secondary, and tertial feathers, I will define the rest of the wing feathers.

  30. I define each of the dark wing feathers with dark brown. I will come back and paint individual barbs in the same color on the outer edge of each feather on my second pass.

  31. The secondary and tertial feathers have a distinct lighter, golden edge. I use very thin warm white to paint the outer edges as a highlight, and then I clean up and thin down the outer edging lines with a clean, wet, stiff brush.

  32. I use a small filbert to a wash a mixture of transparent red oxide and transparent yellow oxide over the secondary and tertial wing feathers. I will apply the same wash over all the dark feathers (cape, neck, breast, back, tail, primary, and alula). The warm-gray barb highlights I painted in earlier now begin to take on a nice warm glow.

  33. I add further definition to the wing feathers with thin passes of carbon black. As the brush runs out of its paint load, it still delivers very subtle amounts over 5-10 strokes. This also applies with a detail brush on the quills. You will be amazed at how accurately you can paint quills using this method.

  34. On the bird’s dark areas (breast, cape, back, wings), apply washes of burnt umber to tint and soften the warm-gray highlights added earlier. Doing this is much quicker than adding the color with individual strokes. You will paint in plenty in later passes. Just be sure the wash is thin and watery enough so it does not completely cover the detail. Let each pass dry before doing another.

  35. Using my standard dark-brown mixture (burnt umber/ultramarine blue) and the same fine-detail brush, I feather out the outer edge of each feather with individual barb strokes. It is important to leave the bases of the feathers (close to the quill) light for contrast. The initial individual lines defining each feather have disappeared, and the warm-gray highlights of each barb stroke create depth and subtle color changes.

  36. With the dark feathers all tinted, I begin to add the dark brown (burnt umber/ultramarine blue) by painting feather barbs on the outer edge of each feather. I come back for a second pass with carbon black. I will do the same on each individual dark feather with the detailing brush.

  37. On the side pockets, I use warm white to add individual barbs to the outer edges of the feathers, for a slow subtle shading of each one. The top edges of the side-pocket feathers are lighter than the rest of the feather.

  38. For the bill, I combine several colors. I look for the deepest color in the salmon area and see orange. The fleshy salmon pink I used for the base coat is a great support for the bright orange I will be use next. It’s a mix of hansa yellow, napthol red, and titanium white. I stipple on the bright orange with a short, dry, stiff brush. Stippling is a light pounding movement, with the brush perpendicular. This distributes the paint quite differently than brushing. You can get a soft edge with this technique, for a convincing color transition between colors. I use old, worn brushes for this process. Then I come back with a light, fleshy salmon using the same dry-brush stippling technique. The color will become more vibrant after I apply glazing medium.

  39. I highlight the nostril with very thin warm white around the outer edge of the opening, then tint it with salmon. Using a clean, wet, stiff brush, I remove excess highlights and softly blend. I initially painted the lamellae with warm white, then tinted them with the salmon, using the monogram detail brush.

  40. On the outer edge of the white breast and neck feathers, I add individual barbs with warm white, using the fine monogram detail brush. Leaving the base of the feather with the golden-yellow tint allows the warm white to show in contrast.

  41. Painting the tail, especially the underside, was difficult. Holding the duck without resting it on the tip of the tail or the bill was nearly impossible. I ended up supporting the tail with a roll of paper towels that happened to be the right diameter. Then I used two sandbags to support a down-filled pillow sporting a flannel pillowcase. This set-up allowed me to work on the tail’s underside, hands free.

  42. On the underside of the tail, I can clean up the individual feathers using a small filbert. Applying several thin passes of warm white lets me adjust the color. This also softens the warm gray feather guidelines and shadow I painted earlier. The centers of the light tail feathers have an ever-growing dark gray centers along the quills. After several coats, the feathers will begin to look cleaner and come into focus.

  43. Until now, I had added the highlights for the long central tail feather with warm gray. Now it’s easier for me to paint the warm-gray barb highlights on these feathers. I will tint them with burnt umber, the same as the other dark feathers.

  44. I further define the shape and length of each tail feather with dark gray and warm white. Adjust the dark gray area down the center of each feather with dark gray, and add more barb shadow lines with very thin dark gray.

  45. After tinting the central tail feathers with a few thin washes of burnt umber, I create a gradual color change by painting the barbs on the outer edge of each feather with dark brown. I leave the center of the feather, next to the quill, lighter for contrast. For the first time, I break out the carbon black. It’s a color best left for last, but I want to finish the majority of the tail’s underside while I have it supported. I use it on the outside edges of the quills to add definition and to thin down the width. Each central tail feather gets barbs added to the outer edges. This is also the time to paint the quills and barbs on the underside of the primaries, and the barbs on the rump and lower-tail coverts.

  46. I add the lighter edges of the long gray scapular feathers with the detail brush. I have also added the initial white barbs of the upper-tail coverts.

  47. Thin passes of warm white lighten the upper-tail covert feathers. I use the small filbert.

  48. Thin carbon back separates the individual tail feathers as shadow, and I use warm white for the barbs on the outer edge of the tail feathers. Brushing many thin barb strokes softens the shadow lines I added earlier and adds depth. I use titanium white sparingly as highlights in the whites on the outer edge of the tail feathers.

  49. I finalize the undersides of the wings with carbon black, and further define the side pocket feather barbs with warm white.

  50. The feather’s darker center provides contrast for the quill. I add the quills with warm white and the monogram detail brush. Several strokes with very thin warm white along the quill lines add and refine the quill until it is clearly defined.

  51. For the final definition of the dark feathers I use carbon black all over the bird. It really adds depth and makes the rest of the colors “pop.”

  52. Beginning with warm white, I add individual barb strokes to the back edge of each white feather on the head. Titanium white at the very tip of each white head feather creates a highlight.

  53. Using warm white, I adjust the gray color of the face around the bill and add overlapping barbs on the neck patches. I define the feather ring around the eye with dark brown and then brighten it with warm white. Finalize the salmon color of the bill with a dry brush pass of warm white to soften the color and transition to the bill’s dark areas. Once I am happy with the color and blending, a couple of coats of DecoArt Glazing Medium adds a nice sheen to the bill. It is also important to “in-line” the eyes with carbon black. This really makes the eye come alive. Cleaning the eyes is just as important. Use a wet wooden toothpick to completely clean off the surface of the glass eye.

  54. Carbon black defines the dark feathers all over the bird, adding shadow to create depth. I also use it to paint the barbs on the outer edges of the dark feathers and along the sides of the quills, while titanium white highlights the outer edges of the scapular feathers and the top edges of the side pocket feathers. Further define the quills in both the scapular and side pockets with thin titanium white.

  55. The amount of time you spend on your painting is entirely up to you. I could paint forever, trying to make it perfect, but at some point I have to decide it’s done. I reach that point when I can say I feel satisfied. This is the kind of thing that helps define one’s style. Even as you strive to improve, do not lose your own style. For many years I tried to carve and paint like other champion carvers. I was chasing their styles instead of embracing my own. Concentrating on what I knew about my own work and how I could improve it was the key. When I stopped trying to figure out how others achieved their styles, I truly began to achieve my own. When you find your style, embrace it.



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Children. The Services are not intended for use by children, especially those under 13. No one under the age of 13 should provide any Personal Information or use our public discussion areas, forums or chats. Minors under the age of 18 are not permitted to make purchases through the Services or obtaining coupons or codes from the Services to purchase goods or services on third party websites. If, notwithstanding these prohibitions, your children disclose information about themselves in our public discussion areas, consequences may occur that are not intended for children (for example, they may receive unsolicited messages from other parties). If it is discovered that we have collected Personal Information from someone under 13, we will delete that information immediately.


4. How We Collect or Create Information

Summary — Collection and Creation of Information

We may collect or obtain User Information about you: directly from you (e.g., where you contact us); in the course of our relationship with you (e.g., if you make a purchase); when you make your Personal Information public (e.g., if you make a public post about us on social media); when you download, install, or use any of our Services; when you visit our Services; when you register to use any part of the Services; or when you interact with any third party content or advertising on the Services. We may also receive User Information about you from third parties (e.g., social network sites). We may also create User Information about you, such as records of your interactions with us. Prime Publishing is not responsible for Personal Information you volunteer about yourself in public areas of the Services. This Policy does not cover the practices of third parties who may provide information about you to Prime Publishing.

Collection of User Information: We may collect User Information about you from the following sources:

  • Data you provide: We may obtain your Personal Information when you provide it to us across our Services (e.g., where you sign up for emails, newsletters or SMS messages; register for site membership or create a profile or account on any part of the Services; enter a sweepstakes, contest, competition or prize draw; participate in surveys and quizzes; perform search queries through the Services; contact us via email, telephone or by any other means; make a purchase; etc.).
  • Relationship data: We may collect or obtain your Personal Information in the ordinary course of our relationship with you (e.g., if you purchase a service from us).
  • Data you make public: We may collect or obtain your Personal Information that you clearly choose to make public, including via social media (e.g., we may collect information from your social media profile(s) if you make a public post about us) or through our chats, forums or communities on the Services.
  • Service data: We may collect or obtain your Personal Information when you visit, download, use or register to use any part of our Service.
  • Content and advertising information: If you choose to interact with any third party content or advertising on the Services or Channels, we may receive User Information about you from the relevant third party.
  • Third party information: We may collect or obtain your Personal Information from third parties who provide it to us. This may include offline channels such as through telephone or direct mail efforts; from customers, vendors, suppliers, third parties, commercially available or publicly-available sources (e.g., data brokers, data aggregators, public databases, etc.); third party affiliate network operators; referral sources; and social network sites or services (e.g., Facebook, Twitter, LinkedIn, etc.). If you use a third party connection or log-in (e.g., Facebook Connect, Twitter, or Google+) to access the Services, create a membership or profile on any part of the Services, access our content or forward our content to another person, platform or service, we may also receive your username or email address for those third party services or other information available about you or collected from you on those services.

Please note that Prime Publishing is not responsible for the information you volunteer about yourself in the discussions in certain public areas of the Services, such as comments, blogs, wikis, private messages, message boards or other publicly accessible interaction, or information that you choose to make public in your member profile or other areas of the Services that allow users to upload or post content. We discourage users from posting such Personal Information in this fashion. You can change your publicly available information at any time via your profile page. To request removal of your Personal Information from these areas, please see Section 17 in this Privacy Policy for further details. In some cases, we may not be able to remove your Personal Information, in which case we will let you know we are unable to do so and why.

This Privacy Policy does not cover the practices of third parties, including those that may disclose information to Prime Publishing.

Creation of User Information. We may also create User Information about you, such as records of your interactions with us and details of your purchase history, for internal administrative purposes and analysis. We may also use User Information you have provided to us with data obtained from third parties to enhance our records or enhance our ability to provide products and services, such as appending additional information to your profile.


5. Purposes for Which We May Process Your Information

Summary — Purposes for Which We May Process Your Information

We may Process User Information for the following purposes: providing the Services to you; communicating with you; providing advertising to you on the Services and Channels; analyzing engagement with our audience; observing user engagement and purchase activity across the Service and Channels; offering lead generation services; marketing our services and offerings to current and prospective customers; managing our IT systems; financial management; conducting surveys and quizzes; ensuring the security of our systems; conducting investigations where necessary; compliance with applicable law; and improving our Services.

The purposes for which we may Process User Information, subject to applicable law, include:

  • Provision of the Services to You: providing the Services to you from Prime Publishing or its partners including (i) offering of contests, as well as chat areas, forums and communities, (ii) management of your account, and (iii) customer support and relationship management.
  • Offering and Improving the Services: operating and managing the Services for you; providing personalized content to you; communicating and interacting with you via the Services; identifying issues with the Services and planning improvements to or creating new Services; and notifying you of changes to any of our Services.
  • Identification: using information from third parties to verify information about you in order to provide the Services (e.g. verify your mailing address to send you requested products or services.
  • Surveys and Quizzes: engaging with you for the purposes of obtaining your views on our Services, as well as learning more about your interests, including your interest in third parties and their offerings.
  • Research: analyzing, benchmarking and conducting research based on User Information and your interactions with the Services.
  • Communications: communicating with you via any means (including via email, telephone, text message, social media, post or in person) regarding content and other information in which you may be interested, subject to ensuring that such communications are provided to you in compliance with applicable law; maintaining and updating your contact information where appropriate; and obtaining your prior, opt-in consent where required. We may provide direct marketing to you as set out in Section 6 below.
  • Advertising: providing advertising based on your interests and interactions with the Services and Channels, including using User Information to serve you advertisements on the Services and Channels, as well as licensing segments of User Information to third parties. For further information, please see Section 7 below.
  • Audience Engagement: identification and development of audience engagement, advertising and promotional strategies on various platforms and channels, both within the Service and on Channels.
  • User Engagement and Purchases: tracking purchase traffic and activity across the Service and on Channels, including review of your browsing history (if available); provision of analytics and measurement of cost of traffic against money being made.
  • Commerce Offerings: using cookies to track your browsing history and the amount of money spent at a particular third party merchant's site to offer coupons and other offers that are relevant to your shopping experience.
  • Lead Generation: producing customer leads that are shared with third party advertisers through marketing campaigns, including but not limited to email marketing and site placements.
  • Marketing to Customers: We may market to current and prospective customers and their employees who have indicated an interest in doing business with, or have previously conducted business with, Prime Publishing in order to further generate and promote our business. Such efforts include sending marketing emails or conducting phone calls to drive the purchase of advertising, marketing our lead generation, job boards, and other business services offered by Prime Publishing.
  • IT Administration: administration of Prime Publishing's information technology systems; network and device administration; network and device security; implementing data security and information systems policies; compliance audits in relation to internal policies; identification and mitigation of fraudulent activity; and compliance with legal requirements.
  • Security: electronic security measures (including monitoring of login records and access details) to help mitigate the risk of and provide the ability to identify and rectify a security incident.
  • Financial Management: general business and financial management purposes, including: economic, financial and administrative management; planning and reporting; personnel development; sales; accounting; finance; corporate audit; and compliance with legal requirements
  • Investigations: detecting, investigating and preventing breaches of policy, and criminal offences, in accordance with applicable law.
  • Legal Proceedings: establishing, exercising and defending legal rights.
  • Legal Compliance: Subject to applicable law, we reserve the right to release information concerning any user of Services when we have grounds to believe that the user is in violation of our Terms of Use or other published guidelines or has engaged in (or we have grounds to believe is engaging in) any illegal activity, and to release information in response to court and governmental orders, other requests from government entities, civil subpoenas, discovery requests and otherwise as required by law or regulatory obligations. We also may release information about users when we believe in good faith that such release is in the interest of protecting the rights, property, safety or security of Prime Publishing, any of our users or the public, or to respond to an emergency.

6. Direct Marketing

Summary — Direct Marketing

We may Process your User Information to contact you with information regarding services that may be of interest to you. You may unsubscribe for free at any time.

We may Process your User Information to contact you via email, telephone, direct mail, or other methods of communication to provide you with information regarding the Services that may be of interest to you. We may send information to you regarding the Services, upcoming promotions and other information that may be of interest to you, using the contact details that you have provided to us and always in compliance with applicable law.

You may unsubscribe from our newsletter lists at any time by following the unsubscribe instructions included in every email we send. We will not send you any emails from a list you have selected to be unsubscribed from, but we may continue to contact you to the extent necessary for the purposes of any other Services you have requested or for additional emails you have signed up for.


7. Cookies, Similar Technologies and Online Behavioral Advertising

Summary — Cookies, Similar Technologies and Online Behavioral Advertising

We may Process your User Information by placing or reading Cookies and similar technologies on the Services and Channels. For more information, please see our Cookie Policy. Certain tracking technologies enable us to assign a unique identifier to you, and relate information about your use of the Services to Other Information about you, including your User Information for the purposes of learning more about you so we can provide you with relevant content and advertising. We and our partners also use these technologies to analyze trends; administer the Services; collect and store information such as user settings, anonymous browser identifiers and video viewing history; supplement to our server logs and other methods of traffic and response measurement; track users' location and movements around the Services; gather demographic information about our user base; and to improve our understanding of traffic on the Services, visitor behavior, and responses to promotional campaigns.

Prime Publishing and/or certain third parties may collect information about you for online behavioral advertising purposes in order for you to receive relevant interest-based advertising on the Services and on other websites, platforms and media channels. We use Online Data as well as other User Information to send you online behavioral ads. Online Data is aggregated with the Other Information and data we collect and/or similar data collected by partners to create groups of users and certain general-interest categories or segments that we have inferred. We use this information to get a more accurate picture of audience interests in order to serve ads we believe are more relevant to your interests.

Prime Publishing and its partners may use cookies and other tracking technologies to analyze trends, administer Services, track users' movements around the Services and on third party sites, devices and applications, and to gather demographic information about our user base. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on the Services. To manage Flash cookies, please click here. Please see our Cookie Policy for more information, including a more in-depth explanation of what cookies are, the different types of cookies used on the Services, and how to change or delete them.

We may use third party ad networks or ad serving companies to serve advertisements on our websites. We pass information about you to these companies so that they can deliver targeted advertisements that they believe will be of interest to you. The information passed to these companies may include, but is not limited to, your IP address, e-mail address, name, mailing address, telephone number, date of birth, gender, and any other information you provide to us. Web pages that are served by these companies will state that they are "powered by" or "ads by" the applicable company and will contain a link to that company's privacy policy.

  • Third party vendors, including Google, use cookies to serve ads based on a user's prior visits to your website or other websites.
  • Google's use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.
  • Users may opt out of personalized advertising by visiting Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info. See below for Canada and EU options.
How You Can Control Third Party Advertising Cookies

You can use Ads Settings to manage the Google ads you see and opt out of interest-based ads. Even if you opt out of interest-based ads, you may still see ads based on factors such as your general location derived from your IP address, your browser type and recent, previous searches related to your current search.

In the USA you can opt out of a third-party vendor's use of cookies for personalized advertising at www.aboutads.info, in Canada at http://youradchoices.ca/choices, or the EU-based Your Online Choices. Please click here to opt out of your data being used for these purposes. This link will direct you to our partner's opt-out centre.

Tracking technologies on the Services may be deployed by Prime Publishing and/or by our service providers or partners. Certain tracking technologies enable us to assign a unique identifier to you, and relate information about your use of the Services to other information about you, including your User Information. We may match information collected from you through different means or at different times and use such information along with offline and online information obtained from other sources (including from third parties), including, but not limited to, demographic information and updated contact information, for the purposes of learning more about you so we can provide you with relevant content and advertising.

When you receive email messages or newsletters from us, we may use web beacons, customized links, clear GIFs or similar technologies to determine whether the email has been opened and which links you click in order to provide you with more focused email communications or other information, and/or to aggregate that information with other data we collect to use for some or all of the purposes outlined in this Privacy Policy.

We and our partners (including but not limited to e-commerce partners, affiliates, and analytics providers) also may use technologies such as pixel tags, e-tags, IP addresses, Local Shared Objects, Local Storage, Flash cookies and HTML5 to analyze trends; administer the Services; collect and store information such as user settings, anonymous browser identifiers and video viewing history; supplement our server logs and other methods of traffic and response measurement; track users' location and movements around the Services; gather demographic information about our user base; and to improve our understanding of traffic on the Services, visitor behavior, and responses to promotional campaigns. We may receive reports based on the use of these technologies by these third party companies on an individual and aggregated basis. For example, we may connect information about your IP address to known corporate or User Information and use the associated information related to aggregate content preferences to assist in our efforts to market services to you or the originating corporation(s). Various browsers may offer their own management tools for removing Local Storage. To manage Flash Local Shared Objects please click here.

We may use mobile analytics software to collect data and to better understand the functionality of our mobile software, devices and applications on your phone and other devices. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We may link this information to User Information.

Prime Publishing and/or certain third parties may collect information about you for online behavioral advertising ("OBA") purposes in order for you to receive relevant interest-based advertising on the Services and on other websites, platforms and media channels. OBA is also referred to as interest-based advertising.

Prime Publishing displays ads on both the Services and on the Channels. We may use Online Data as well as other User Information to send you OBA. For example, if you read an article about a particular subject on the Services, we may use cookies from a vendor to later serve you an advertisement for a particular product or service related to the viewed article. These third party vendors may connect information about pages you visit on the Services with information about pages you visit on other Channels and show you advertising based on this combined information. These advertisements may appear when you are visiting a different section of the Services or on another Channel. Likewise, third party vendors may serve you advertisements when you visit the Services based on your interaction with the Services and other Channels.

The specific providers we use for OBA are subject to change. Prime Publishing allows firms including Google, LiveRamp, Datonics, and Magnetic to monitor Company web sites and newsletters for the purpose of reporting website traffic, statistics, advertisements, "click-throughs" and/or other activities. These firms may use cookies, web beacons and other monitoring technologies to compile anonymous statistics about Company users. Users may go to each firm's site/URL for information on what is being tracked. Users may go to each firm's site for information on how to opt-in or opt-out of use of their information and may go to http://www.networkadvertising.org/managing/opt_out.asp to opt-out of most third-party tracking.

For a list of some of the applicable providers click here. For information about how to opt out of tracking methods for these entities and others, click here. For more details about OBA and opting out, see Section 15 below.

Online Data is aggregated with the Other Information and data we collect as described in this Privacy Policy and/or similar data collected by partners to create groups of users and certain general-interest categories or segments that we have inferred based on (a) demographic or interest data and GeoIP Data, (b) the pages you view and links you click when viewing an email or using the Services and those of our partners, and/or (c) the search terms you enter when using certain search services. We use this information to get a more accurate picture of audience interests in order to serve ads we believe are more relevant to your interests. We store page views, clicks and search terms used for ad personalization targeting separately from your Personal Information.

EU Residents Important Notice

By using our website you consent to us sharing a hashed, non-human readable version of your email with our partners who will drop a cookie on your browser and match your email with its marketing file to create a link between your browser and our partner's record of you; this link shall be shared by our partner globally for the purpose of improving the relevance of online advertising and content by third parties that are unaffiliated with our website. Our partners use this information to recognize you across different channels and platforms over time for advertising, analytics, attribution, and reporting purposes. Please click here to opt out of your data being used for these purposes. This link will direct you to our partner's opt-out centre.

We partner with third parties that collect information across various channels, including offline and online, for purposes of delivering more relevant advertising and content to you. Our partner may place or recognize a cookie on your computer or device and we may share personal information with them if you have submitted such information to us, such as your email address. Our partners may link the personal information we share with them to the cookie stored on your browser or device, and they may collect information such as your IP address, browser or operating system type and version, and demographic or inferred-interest information. Our partners use this information to recognize you across different channels and platforms over time for advertising, analytics, attribution, and reporting purposes. For example, our partners may deliver and/or enable downstream delivery of an ad to you in your web browser based on a purchase you made in a physical retail store, or they may send a personalized marketing email to you based on the fact that you visited a particular website. To learn more about interest-based advertising in general and to opt-out, please visit https://www.youronlinechoices.com. Please click here to opt out of your data being used for these purposes. This link will direct you to our partner's opt-out centre. You can also refuse cookies via the settings of your browser as follow:

For Internet Explorer, click here

For Mozilla Firefox, click here

For Google Chrome, click here

For Safari, click here

To know more about Acxiom/Liveramp advertising cookies and opting out:

US: https://liveramp.com/opt_out/

UK: http://liveramp.uk/cookies-101/

FR: http://www.acxiom.fr/a-propos-d-acxiom/information-sur-le-depot-de-cookie/


8. What is the Lawful Basis for Processing Personal Information

Summary — Lawful Basis for Processing User Information

We may Process your User Information where: you have given your consent; the Processing is necessary for a contract between you and us; the Processing is required by applicable law; the Processing is necessary to protect the vital interests of any individual; or where we have a valid legitimate interest in the Processing.

In Processing your User Information in connection with the purposes set out in this Policy, we may rely on one or more of the following legal bases, depending on the circumstances:

  • Consent: We may Process your User Information where we have obtained your prior, express consent to the Processing (this legal basis is only used in relation to Processing that is entirely voluntary — it is not used for Processing that is necessary or obligatory in any way);
  • Contractual necessity: We may Process your User Information where the Processing is necessary in connection with any contract that you may enter into with us;
  • Compliance with applicable law: We may Process your User Information where the Processing is required by applicable law;
  • Vital interests: We may Process your User Information where the Processing is necessary to protect the vital interests of any individual; or
  • Legitimate interests: We may Process your User Information where we have a legitimate interest in carrying out the Processing for the purpose of managing, operating or promoting our business, and that legitimate interest is not overridden by your interests, fundamental rights, or freedoms.

9. What Information We Disclose to Third Parties

Summary — Disclosure of User Information to Third Parties

We may disclose your User Information to: legal and regulatory authorities; our external advisors; parties who Process User Information on our behalf ("Processors"); any party as necessary in connection with legal proceedings; any party as necessary for investigating, detecting or preventing criminal offences; any purchaser of our business; and any third party providers of advertising, plugins or content used on the Services.

We may disclose your User Information to other entities within the Company group, for legitimate business purposes (including operating the Services, and providing services to you), in accordance with applicable law. In addition, we may disclose your User Information to:

  • legal and regulatory authorities, upon request, or for the purposes of reporting any actual or suspected breach of applicable law or regulation;
  • outside professional advisors (such as accountants, auditors, or lawyers), subject to binding contractual obligations of confidentiality;
  • third party Processors (such as analytic providers; data centers; etc.), located anywhere in the world, subject to the requirements noted below in this Section 9;
  • any relevant party, law enforcement agency or court, to the extent necessary for the establishment, exercise or defense of legal rights;
  • any relevant party for the purposes of prevention, investigation, detection or prosecution of criminal offences or the execution of criminal penalties, including safeguarding against and the prevention of threats to public security;
  • any relevant third party acquirer(s), in the event that we sell or transfer all or any relevant portion of our business or assets (including in the event of a reorganization, dissolution or liquidation);
  • any relevant third party provider, where our Services use third party advertising, plugins or content. If you choose to interact with any such advertising, plugins or content, information about your activities on the Services and Channels to provide you targeted advertising based upon your interests may be shared with the relevant third party provider. If you click or tap on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria;
  • any sponsors of contests, competitions, sweepstakes and prize draws, or content offerings, the registration data for such events is to be used by us as part of User Information, and may be shared with the sponsor and others, subject to this Policy and the sponsor's privacy policy. We may also share your information with third party vendors involved in the administration of such events. For contests, competitions, sweepstakes and prize draws, please read the official rules or terms and conditions carefully before you submit your information; and
  • to third parties whose practices are not covered by this Privacy Policy (e.g., third party providers of goods and services, marketing and advertising companies and agencies, content publishers and retailers). Under applicable law, we may share Other Information with other parties who already possess your Personal Information in order to enhance their records about you or enhance their ability to provide products and services.

For some of our Services, we may make some information, such as the name of our users, their mailing address, phone number, email address—and in certain circumstances their employer's name, company size and other industry data—available on a rental or other basis (e.g., sale) to third party providers of goods and services, for example, when such information is provided in connection with certain content available on our websites. Depending on where you reside, when you register for certain Services, we may share the Personal Information you provide with certain advertisers and sponsors.

Some of the Services may include websites that Prime Publishing operates on behalf of third parties ("Licensors"). Where applicable, we may share some or all of your Personal Information with the Licensor; however this privacy policy does not cover the user of your Personal Information by a Licensor. The privacy practices of Prime Publishing's Licensors may differ from this policy and we encourage you to contact those third parties directly if you have questions regarding their use of your Personal Information. When you use a co-branded service (a service operated with a partner of Prime Publishing), or register or otherwise provide information on a co-branded site, where applicable, we may pass the collected information back to that partner, which may include third party service providers whose services are embedded into and/or appear within the Services.

With respect to surveys and quizzes, in the event that responses are publicly disclosed, users will be notified at the time they take the survey or quiz. Otherwise we will disclose only aggregate information regarding its users' responses in surveys or quizzes to other participants in the survey. Where surveys or quizzes allow users to submit written comments, and where Prime Publishing advises users of the possibility of such disclosure at the time they take the survey or quiz, Prime Publishing reserves the right to disclose any information provided by users, provided that no User Information identifying a specific user is disclosed.

Prime Publishing and some of our advertisers may use third party advertising service companies to serve advertisements, for OBA or otherwise, and perform related services when you interact with the Services. Often, these third party advertising companies employ cookies and other technologies to measure the effectiveness of website, app and email advertisements and to create a record of interaction with our content that they use in conjunction with their advertising which appears on other sites or applications, or for reporting website traffic, app use, statistics, advertisement data and/or other activities on the Services. We also engage third party providers to assist with the segmentation of this data.

We may also sell or transfer Online Data to certain third parties such as advertisers who will use this data to serve ads that they believe are relevant to your interests, and who agree to maintain the confidentiality of this information. Some of these third parties may combine the Online Data with their own data about you to form a more detailed picture.

We may engage third party providers to assist with the collection, storage and segmentation of Online Data and the providers are required to maintain the confidentiality of this information. These third party providers may collect User Information from our Services for their own purposes, including but not limited to monitoring fraud around the web.

We may also engage third parties for the purpose of recognizing our users and delivering interest-based content and advertisements to them. We may share your User Information with our partners such as your name, postal address, email, or other identifier. Our partners may also: (i) collect information directly from your device, such as your IP address, device ID, advertising ID, and information about your browser or operating system; (ii) combine User Information about you received from Prime Publishing with information about you from other sites or services; and (iii) place or recognize a unique cookie on your browser.

If we engage a third-party Processor to Process your User Information, the Processor will be subject to binding contractual obligations to: (i) only Process the User Information in accordance with our prior written instructions; and (ii) use measures to protect the confidentiality and security of the User Information; together with any additional requirements under applicable law.

The Services contain links to other sites or partners whose information practices may be different from ours. You should consult the privacy policy of these third parties to learn how your privacy is protected.


10. International Transfers of Information

Summary — International Transfers of Information

We may transfer your Personal Information to recipients in other countries. Where we transfer User Information from the European Economic Area ("EEA") to a recipient outside the EEA that is not in an adequate jurisdiction, we do so on the basis of standard contractual clauses.

Because of the international nature of our business, we may need to transfer your User Information within the Prime Publishing group of companies, and to third parties as noted in Section 9 above, in connection with the purposes set out in this Policy. For this reason, we may transfer your User Information to other countries that may have different laws and data protection compliance requirements to those that apply in the country in which you are located.

Where we transfer your Personal Information from the EEA to recipients located outside the EEA who are not in a jurisdiction that has been formally designated by the European Commission as providing an adequate level of protection for Personal Information, we do so on the basis of standard contractual clauses. You may request a copy of the relevant standard contractual clauses using the contact details provided in Section 17 below.

Please note that when you transfer any Personal Information directly to a Company entity established outside the EEA, we are not responsible for that transfer of your Personal Information. We will nevertheless Process your Personal Information, from the point at which we receive the data, in accordance with the provisions of this Privacy Policy.


11. Data Security

Summary — Data Security

We implement appropriate technical and organizational security measures to protect your User Information. Please ensure that any Personal Information that you send to us is sent securely.

We have implemented appropriate technical and organizational security measures designed to protect your User Information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, unauthorized access, and other unlawful or unauthorized forms of Processing, in accordance with applicable law. In certain instances we may use Secure Sockets Layer encryption and/or transfer certain User Information in a non-human readable format to provide protection. However, we cannot guarantee there will not be a breach, and we are not responsible for any breach of security or for the actions of any third parties.

Because the internet is an open system, the transmission of information via the internet is not completely secure. Although we will implement reasonable measures to protect your information, we cannot guarantee the security of your data transmitted to us using the internet. Any such transmission is at your own risk and you are responsible for ensuring that any Personal Information that you send to us are sent securely.


12. Data Accuracy

Summary — Data Accuracy

We take every reasonable step to ensure that your User Information is kept accurate and up-to-date and are erased or rectified if we become aware of inaccuracies.

We take every reasonable step to ensure that your User Information that we Process is accurate and, where necessary, kept up to date, and any of your User Information that we Process that you inform us is inaccurate (having regard to the purposes for which they are Processed) is erased or rectified.


13. Data Minimization

Summary — Data Minimization

We take every reasonable step to limit the volume of your User Information that we Process to what is necessary.

We take every reasonable step to ensure that your User Information that we Process is limited to the User Information reasonably necessary in connection with the purposes set out in this Policy or as required to provide you services or access to the Services.


14. Data Retention

Summary — Data Retention

We take every reasonable step to ensure that your User Information is only retained for as long as they are needed.

We take every reasonable step to ensure that your User Information is only Processed for the minimum period necessary for the purposes set out in this Policy. The criteria for determining the duration for which we will keep your User Information are as follows: we will retain copies of your User Information in a form that permits identification only for as long as is necessary in connection with the purposes set out in this Policy, unless applicable law requires a longer retention period. Unless there is a specific legal requirement for us to keep the information, we plan to retain it for no longer than is necessary to fulfill a legitimate business need.


15. What Can I Do to Control My Information?

Summary — What Can I Do to Control My Information?

You can directly take steps to change your preferences for newsletters and online behavioral advertising as outlined in this section.

If you are an EU resident, you may have certain rights including: the right not to provide your Personal Information to us; the right of access to your Personal Information; the right to request rectification of inaccuracies; the right to request the erasure, or restriction of Processing, of your Personal Information; the right to object to the Processing of your Personal Information; the right to have your Personal Information transferred to another controller; the right to withdraw consent; and the right to lodge complaints with supervisory authorities. We may require proof of or need to verify your identity before we can give effect to these rights.

You may directly take steps to change your preferences as follows:

Your Newsletter and Email Subscriptions. You can opt out or unsubscribe from a newsletter or other email list at any time by following the instructions at the end of the newsletters or emails you receive. Please allow five to ten business days for changes to take effect. On some Services, member service-related communications are an integral part of such Services to which you subscribe and you may continue to receive emails as part of that particular portion of the Services unless you cancel your account, even if you opt out of the newsletters or email list. If you have provided more than one email address to us, you may continue to be contacted unless you request to unsubscribe each email address you have provided.

Push Notifications. We send you push notifications from time-to-time in order to update you about any events or promotions that we may be running. If you no longer wish to receive these types of communications, you may turn them off at the device level. To ensure you receive proper notifications, we will need to collect certain information about your device such as operating system and user identification information.

Location Based Services. You may opt-out of having your Precise Location Data collected by Prime Publishing at any time by editing the appropriate setting on your mobile device (which is usually located in the Settings area of your device).

OBA. Prime Publishing strives to adhere to the self-regulatory organization principles for the DAA (US), the DAAC (Canada) and the EDAA (EU). Online ads on the Services using Online Data are delivered with the DAA Ad Marker Icon DAA Ad Marker Icon, which helps users understand how their data is being used and provides choices for users who want more control. This icon is usually on each of our web pages and applications where Online Data is collected that will be used for OBA purposes.

The DAA Ad Marker Icon DAA Ad Marker Icon provides information (and links to other information) on online behavioral ads, who is collecting and using your Online Data, how you can opt out and more. If you would prefer that we not collect Online Data that may be used to help determine which advertisements to serve you, opt out by clicking this icon DAA Ad Marker Icon, which can be found on most of our webpages and mobile applications.

  • European Union and Switzerland residents should visit the European DAA by clicking here.
  • Canadian residents should visit the DAA of Canada by clicking here.
  • U.S. residents and residents of all other countries or territories not listed above can click here for the DAA site to learn more about the use of cookies, your opt-out choices, and more.

Cookies and Pixel Tags. You may stop or restrict cookies and pixel tags on your computer or purge cookies from your browser by adjusting your web browser preferences. However, if you "turn off," purge, or disable cookies or pixel tags, although you may still use the Services, you may not be able to use all of the features, functions, or services available on the Services.

California Residents. In accordance with the California Online Privacy Protection Act, we may collect Personal Information about your online activities when you use the Services. While we give our users many avenues to opt out of providing Personal Information, we do not respond to Web browsers' "do not track" signals. California's "Shine the Light" law, Civil Code Section 1798.83, permits our users who are California residents to periodically request and obtain certain information about any Personal Information disclosed to third parties for direct marketing purposes. If you are a California resident and wish to make such a request or if you wish for us to refrain from gathering your Personal Information, please submit your request in writing to the contact details set out in Section 17 below.

EU Residents. GDPR provides certain rights for EU residents. You may decline to share certain information with us, in which case we may not be able to provide some of the features and functionality of the Services. These rights include, in accordance with applicable law, the right to object to or request the restriction of processing of your information, and to request access to, rectification, erasure and portability of your own information. Where we process your information on the basis of your consent, you have the right to withdraw that consent (noting that such withdrawal does not affect the lawfulness of any Processing performed prior to the date on which we receive notice of such withdrawal, and does not prevent the Processing of your Personal Information in reliance upon any other available legal bases). Requests should be submitted by contacting us (using the contact instructions in Section 17 below). If you are an EU resident and have any unresolved privacy concern that we have not addressed satisfactorily after contacting us, you have the right to contact the appropriate EU Supervisory Authority and lodge a complaint.


16. Terms of Service

Summary — Terms of Service

For more information concerning your use of the Prime Publishing website and application, please see our Terms of Service.

For more information concerning your use of the Prime Publishing websites, please consult the Prime Publishing Terms of Service, which is incorporated by reference into this Privacy Policy. We recommend that you review the Terms of Service regularly, in order to review any changes we might make from time to time.


17. Contact Details

Summary — Contact Details

You may contact us at the addresses set out below or by emailing privacy@primecp.com

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Prime Publishing LLC
Attention: Privacy Department
3400 Dundee Road, Suite 220
Northbrook, IL 60062

If you are an EU resident, you may contact our Data Protection Officer at dpo@primecp.com

If you have any comments, questions or concerns about any of the information in this Policy, or any other issues relating to the Processing of User Information carried out by us, or on our behalf, please contact:

Prime Publishing LLC
Attention: Privacy Department
3400 Dundee Road, Suite 220
Northbrook, IL 60062 USA

Our Data Protection Officer may be contacted at dpo@primecp.com.


18. How this Privacy Policy May Change

We may change this Privacy Policy from time to time, and all changes will be effective at the time we post them. If we believe there is a significant change to this Privacy Policy or our data collection and use practices, we will indicate on our websites that our Privacy Policy has changed prior to the change becoming effective. The then-posted version of the Privacy Policy supersedes all prior versions. Your continued access to or use of any of the Services shall be deemed your acceptance of the Privacy Policy.

We urge you to come back to this web page and review this Privacy Policy regularly so that you remain aware of the terms and conditions that apply to you.


19. List of Prime Affiliates

Below is a representative list of some of the Prime companies that currently may have access to the Information collected from Users on our Services as set forth in this Privacy Policy. We may update this list from time-to-time, so please check back periodically to keep up-to-date.

Ampry Publishing LLC


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