wildfowl-carving.com

East Meets West: Carving the Eastern Blue Jay

What's a nice bird like the Eastern blue jay doing in a place like Montana?

By: Jerry Simchuk
Photography by Bill Bachhuber
This image courtesy of wildfowl-carving.com

Since entering his first competition in 1994, Jerry Simchuk has competed regularly at top-level bird carving shows around the country. A full-time artist since 2004, Jerry has been creating wildlife art sculptures in bronze. He currently lives in Spokane, Washington, where he continues to build his reputation as a wildlife artist, carver, judge, and instructor. You can reach him at Jerry@Simchuk.com.

It wasn’t too long ago that the first Eastern blue jay showed up outside the window of my office in Montana. Its unusual call made me jump to my feet and when I spotted it I realized I had never seen this magnificently colored bird from the east in this part of the country before. The blue jay had found its way to the northwestern corner of Montana. East had met west. Since then my desire to carve this bird has never subsided. Anytime I became aware of a blue jay’s presence, I’d go out with my camera and take photos, knowing some day I would capture this bird in wood.

The Eastern blue jay is a large songbird and one of two crested jays in North America. It can be found in about two-thirds of eastern North America. Its distinct call has a squeaking or metallic sound. Once you hear the Eastern blue jay you will never forget it.


The complete article was featured in Wildfowl Carving Magazine's Winter 2013 issue.







 

Blue Jay Demonstration

For a closer look at each step, please click on the image to enlarge.

Step-by-step carving

  1. Reference
    There is a saying that “You can never have enough reference.” I surround my work area with as many photos, magazines, books, and study skins as I can.

  2. Blank and Centerline
    Find a block of tupelo that will fit both the profile and top-view pattern. Ideally, the grain will run in the direction of the tail and head. This will add strength to the primaries, tail, and beak. Use the profile pattern to cut the profile view on a band saw. By squaring up the head on the block, you will be able to turn the head without losing its proper plane. Draw the centerline of the body down the front and back of the cut-out block.

  3. Head Placement
    With the top of the head plane square, draw the centerline for the head along with the outline of the head and body. Notice the pivot point indicated in the above image. This represents the center of the neck and is the point at which you can turn the head left or right.

  4. Block in the Head
    With the top view of the head drawn on the block, cut straight down from the top view to the lower edge of the head while referencing the profile pattern. It is important to make these cuts straight rather than beveled in or out from the base of the head.

  5. Block in Forehead and Beak Profile
    With the profile of the head drawn on and the top of the head balanced, cut away the excess wood from around the front of the head and around the beak.

  6. Wide Points and Under-tail Coverts
    Now locate the widest points on the bird’s body. This will be just above the lower edge of the wing as viewed on the profile pattern. Along the bird’s cape or back it will be down the centerline of the body as well as near the inner edge of the wing as viewed from the top view pattern. Draw in the placement of the undertail coverts. You will round the lower belly region to the centerline of the under body.

  7. Round the Body
    Begin rounding into the reference lines from the previous step to create a smooth and rounded body. When cutting, keep a rounding motion going at all times to avoid creating flat areas. The body should appear round when you look down it.

  8. Draw Head Detail
    Draw in the profile anatomy of the head on both sides of the block, assuring balance from side to side. Also draw the location of the throat group and the top view and bottom view of the beak.

  9. Cut in the Beak and Throat
    With the reference lines in place, begin cutting to the lines for the beak and throat. Starting with the top view, cut from the side straight into the line representing the outer edge of the beak. Don’t be afraid to cut into the line, otherwise the beak will be too wide or thick. Once you’ve completed the top view, do the same thing for the profile view to assure proper size and shape for the beak. Follow the same approach for the throat feather group.

  10. Block in the Top of the Head
    Shaping the head feathers requires first establishing the proper widths. The top of the head is narrower than the cheeks. Draw on the top head profile lines by referencing the pattern. Cut on the outside of this line straight down to the top of the eye channel in front and behind the eyes. There is a flow line behind the eye that is separate from the cheek. You can find it on the profile pattern.

  11. Shape the Back of the Head
    Shape the back of the head feathers to get a rounded shape from the side and top views. Shape behind the cheek patches and below the crest of the head.

  12. Shape the Cheek Patches
    Use the pattern to establish the maximum width of the cheek patch. Gradually taper the cheek into the eye channel. This will create a natural look. Go ahead and start shaping the feathers behind the cheek patch into the nape.

  13. After Shaping
    After shaping the cheek patches and nape, the jay should start to look like this.

  14. Refine Throat Definition
    Take a diamond flame and go back and refine the throat feather group from the lower mandible and lower edge of the malar feather group.

  15. Establish the Eye Channel
    Now cut in the eye channel for both eyes. Find the width by referencing the top view pattern. The width is the innermost front portion of the eye. Cut from the back of the eye and move forward to the center edge of the upper mandible. Cut the eye channel on both sides evenly until you get the right width. Verify the balance from side to side as you view the head from the front.

  16. Soften Around the Eye Channel
    Go ahead and taper the cheek patch into the eye channel gradually for a natural look to the face.

  17. Define Upper and Lower Mandibles
    Once you’ve established the proper widths, it becomes easier to give the upper and lower mandibles their proper shape and form. Round the upper mandible up to the centerline, with the lower edge having a slight roll under (into the crease). The lower mandible will have more of a flat bottom while still having a rolled lower edge. It too will roll in at the upper edge (into the crease). This is the time to create the inset appearance of the throat feathers as they lie up under the lower mandible.

  18. Nostril Whiskers
    Establish the nostril whiskers by first drawing in the top view and profile view and then cutting them in using a diamond flame. Cut around the front of the forehead from the top of the whiskers down to the sides. Also cut in front of the whiskers as they lie over the top of the upper mandible.

  19. Round the Head
    At this point, all the head feather groups are in place, so round off all harsh edges. Make sure there are no flat spots on the head, with the exception of the back of the crest.

  20. Define Crest Feathering
    Draw in the feather flow for the crest to assure proper flow and effect. Use a carbide cylinder to create the depth and definition of the feathers at the back of the crest. Once you’ve cut the main separations into the crest, go back with the diamond flame to refine and clean up the separations and feather shapes. You want to get an interlaced and layered look at the back of the crest, as seen in this photo.

  21. Define Eye Socket
    Verify the proper placement for the eye, assuring balance from left to right and up and down. Draw a 7 mm circle that you will follow when cutting the eye socket. Use a carbide cylinder to cut straight into the head with a slight forward angle. Verify the eye will set down inside the cut and make sure the lower outer edge of the eye will not be exposed. After establishing the depth, eliminate the harsh edges by rolling out of the eye socket into the feathers around the face.

  22. Establish the Wing and Cape
    Use the profile pattern to outline the wing, as it will reside on the body. Use the top view to outline the wing as it will appear looking straight down on the body. You now have two lines representing the cape and wing section. These two lines need to meet as one after the cut. Cut straight into the line of the top view and straight down to the line of the profile view. This will create the single line for the cape-wing section. Use the same principle when cutting the excess away to create a single line for the lower wing line. Cut on the outside of the line of the over wing. Be sure not to cut too deeply into the lower wing so you will have enough wood to shape the lower wing and wing tip.

  23. Shape the Wing, Cape, and Side Feathers
    With the wings cut into place, smooth and round the wing. The wing should have a smooth flow from the top of the primaries all the way to the wrist. Smooth out any lumps or bumps in this area. The soft feathers that flow up to the wing or over the wing should be smoothed and rounded at this time. With the wing in place, smooth and round the edges of the cape to appear as though the cape feathers flow on top of the wing.

  24. Tail Definition
    Rough in the tail by cutting up into the centerline on the underside to give it an arched appearance. Taper the top slightly to the outside edge. Be sure to leave about 1/8" of thickness on the outside of the tail for layering the feathers later.

  25. Flank, Vent, and Under-tail Coverts
    With the tail and wings in place, refine the placement and shape of the flank, vent, and under-tail covert feathers.

  26. Definition of Wing Groups
    Draw in the individual feather groups that make up the wing. Going from front to back these groups are scapulars, medium wing coverts, greater coverts, alula, primary coverts, tertials, secondaries, and primaries.

  27. Cut in Wing Groups
    Once you are happy with the layout for both sides, you can define these groups. As you cut these groups in, create a definite drop off from one group to the next. For a looser feather group separation, make greater steps from one group to the next. Once you have cut in the steps, round the lower edges to soften the transition from one group to the next.

  28. Soft Feather Groupings
    In the breast, belly, under-tail coverts, and cape, create flow lines that radiate out from the centerline to the tail. Use S-curves and arcs to randomly connect one flow line with another so it all appears graceful. Once you are pleased with the look and flow of these groups, cut them in using the diamond flame. Be sure to vary the depths of these cuts. Typically, you will have shallow cuts in the breast and go deeper in the centerline area and as you move to the back portion of the belly and flanks. After cutting in the groups, roll off the edges on both sides of the cut to represent a smooth transition, as shown here.

  29. Wing and Tail Feather Layout
    Draw and cut the individual wing and tail group feathers with a safe end diamond cylinder. Make sure the layout is not too uniform. Mix it up by making some feathers more or less exposed than the adjoining one.

  30. Feather Shaping
    Go back and clean up and/or refine the individual feathers using a diamond flame. Round the edges of these individual wing feathers so each one appears to stack softly onto the feather below. Where separation is desired, don’t round the edge all the way down to the lower feather.

  31. Define Vent Feathering
    The vent feathers are loose and fluffy. One way to achieve this effect is to create a number of random steps from one feather to the next. Use a cylinder bit to create loose, random, and deep cutting steps across this area. Clean up the steps and edges with a diamond flame. With all the feather groups and individual feathers in place, sand the bird smooth and get it ready for texturing.

  32. Adding Splits and Quills
    Define splits with the stones and burning tips. Start with a coarse stone to define the splits. Follow up with the flat-edged burning tip to refine the feather edges, clean up the splits, and burn in the quills.

  33. Refine Bill
    Clean and refine the upper and lower mandibles. Smooth the surface with either fine sandpaper or a fine white stone. Then take a burning tip and refine the upper and lower mandible separation line with a crisp edge.

  34. Setting the Eyes
    Using clay as the backing, set the eyes into the sockets based on the width as referenced on the pattern. The eyes should also be set so they are looking slightly forward. Be sure the eyes appear straight up and down in the head as opposed to angled down to the cheek or up into the head. Check from various points of view to assure the eyes are in balance from side to side and front to back. Using Elmer’s Wood Filler, fill in around the eyes. Open the eyes by using a paintbrush to remove excess filler until you achieve the desired look and attitude. Try to open the tips of the almond shape to around 7 mm wide. Once the filler has dried, clean up around the eye using a fine diamond flame to blend it in flush with the surrounding area of the face. To refine the eye ring and lids, use a white stone. I hold the bit in my hand to assure better control.

  35. Texture Hard Feathers
    The primary and tail feathers are hard feathers and are the only ones you will burn. Burn each line as fine and tight as possible. Shallow is better than deep.

  36. Texture Medium Firm Feathers
    The medium firm feathers are the tertials, secondaries, and greater coverts. Use a ceramic stick or sharp white stone to texture these feathers. This gives them a softer look than burning, yet they appear firm because they have fewer splits and a texture flow similar to the hard feathers.

  37. Draw in Soft Feathers
    Draw in all the individual feathers in the various soft feather groups (tail coverts, cape, scapulars, remaining wing coverts, breast, belly, flank, vent, and head).

  38. Texture Soft Feathers
    Splits are the key to creating soft feathers. You need many splits. Cut them in using random lengths, widths, and spacing between splits. Also, make sure to cut the splits in an arching motion rather than in straight lines. Use the course stone (green or blue) to cut these splits in. Using the ceramic stick or sharp white stone, create the final fine texture to these soft feathers. Keep the soft feather effect by making arching cuts rather than straight lines as you did with the splits. Tight and fine is the key to this final texturing step.

  39. Lay in Lores
    Using a fine diamond cylinder or a coarse stone, cut in the main splits for the lores and small group of feathers around the eye. Finish the texturing of these feathers with the ceramic stick.

  40. Nostril Bristle Texturing
    Use a coarse stone to cut in the nostril bristles that radiate out from the base of each nostril. Create them varying lengths, depths, and spacing. The nostril bristles are stiff so go back and burn these in to create the stiffer look.

  41. Feather Refinement
    If you have any lifted feathers, this is the time to undercut and create separation from one feather to the next. Use a fine-pointed flame and undercut at an angle, leaving plenty of thickness to the upper feather. You don’t have to undercut very deeply to create the effect of separation. For shallow separation, you can use a burning tip instead. Re-establish any texture on these feathers using the burning tip to bring back the soft edges.

  42. Carving Completed
    The finished Eastern blue jay is complete, sealed, and ready to paint.

Life-size Eastern Blue Jay Pattern

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Nice plan and document. What size wood blank did you use for the Blue Jay? If I turn the bird side view horizontal what would be the length to match the top view? I was hoping to use a 3 x 2 3/4 x 10 piece of basswood.

Hello! That's a great question! I have reached out to the carver, and I'm waiting on a response. I will comment here as soon as I hear back.

Jerry Simchuck says, "The Eastern Blue Jay measures about 9" long from tip to tip. I would use a block of wood that measures 10" x 4" x 4" to get the pattern to fit and be able to do the cutout."

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Summary — Direct Marketing

We may Process your User Information to contact you with information regarding services that may be of interest to you. You may unsubscribe for free at any time.

We may Process your User Information to contact you via email, telephone, direct mail, or other methods of communication to provide you with information regarding the Services that may be of interest to you. We may send information to you regarding the Services, upcoming promotions and other information that may be of interest to you, using the contact details that you have provided to us and always in compliance with applicable law.

You may unsubscribe from our newsletter lists at any time by following the unsubscribe instructions included in every email we send. We will not send you any emails from a list you have selected to be unsubscribed from, but we may continue to contact you to the extent necessary for the purposes of any other Services you have requested or for additional emails you have signed up for.

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7. Cookies, Similar Technologies and Online Behavioral Advertising

Summary — Cookies, Similar Technologies and Online Behavioral Advertising

We may Process your User Information by placing or reading Cookies and similar technologies on the Services and Channels. For more information, please see our Cookie Policy. Certain tracking technologies enable us to assign a unique identifier to you, and relate information about your use of the Services to Other Information about you, including your User Information for the purposes of learning more about you so we can provide you with relevant content and advertising. We and our partners also use these technologies to analyze trends; administer the Services; collect and store information such as user settings, anonymous browser identifiers and video viewing history; supplement to our server logs and other methods of traffic and response measurement; track users' location and movements around the Services; gather demographic information about our user base; and to improve our understanding of traffic on the Services, visitor behavior, and responses to promotional campaigns.

Prime Publishing and/or certain third parties may collect information about you for online behavioral advertising purposes in order for you to receive relevant interest-based advertising on the Services and on other websites, platforms and media channels. We use Online Data as well as other User Information to send you online behavioral ads. Online Data is aggregated with the Other Information and data we collect and/or similar data collected by partners to create groups of users and certain general-interest categories or segments that we have inferred. We use this information to get a more accurate picture of audience interests in order to serve ads we believe are more relevant to your interests.

Prime Publishing and its partners may use cookies and other tracking technologies to analyze trends, administer Services, track users' movements around the Services and on third party sites, devices and applications, and to gather demographic information about our user base. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on the Services. To manage Flash cookies, please click here. Please see our Cookie Policy for more information, including a more in-depth explanation of what cookies are, the different types of cookies used on the Services, and how to change or delete them.

We may use third party ad networks or ad serving companies to serve advertisements on our websites. We pass information about you to these companies so that they can deliver targeted advertisements that they believe will be of interest to you. The information passed to these companies may include, but is not limited to, your IP address, e-mail address, name, mailing address, telephone number, date of birth, gender, and any other information you provide to us. Web pages that are served by these companies will state that they are "powered by" or "ads by" the applicable company and will contain a link to that company's privacy policy.

  • Third party vendors, including Google, use cookies to serve ads based on a user's prior visits to your website or other websites.
  • Google's use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.
  • Users may opt out of personalized advertising by visiting Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info. See below for Canada and EU options.
How You Can Control Third Party Advertising Cookies

You can use Ads Settings to manage the Google ads you see and opt out of interest-based ads. Even if you opt out of interest-based ads, you may still see ads based on factors such as your general location derived from your IP address, your browser type and recent, previous searches related to your current search.

In the USA you can opt out of a third-party vendor's use of cookies for personalized advertising at www.aboutads.info, in Canada at http://youradchoices.ca/choices, or the EU-based Your Online Choices. Please click here to opt out of your data being used for these purposes. This link will direct you to our partner's opt-out centre.

Tracking technologies on the Services may be deployed by Prime Publishing and/or by our service providers or partners. Certain tracking technologies enable us to assign a unique identifier to you, and relate information about your use of the Services to other information about you, including your User Information. We may match information collected from you through different means or at different times and use such information along with offline and online information obtained from other sources (including from third parties), including, but not limited to, demographic information and updated contact information, for the purposes of learning more about you so we can provide you with relevant content and advertising.

When you receive email messages or newsletters from us, we may use web beacons, customized links, clear GIFs or similar technologies to determine whether the email has been opened and which links you click in order to provide you with more focused email communications or other information, and/or to aggregate that information with other data we collect to use for some or all of the purposes outlined in this Privacy Policy.

We and our partners (including but not limited to e-commerce partners, affiliates, and analytics providers) also may use technologies such as pixel tags, e-tags, IP addresses, Local Shared Objects, Local Storage, Flash cookies and HTML5 to analyze trends; administer the Services; collect and store information such as user settings, anonymous browser identifiers and video viewing history; supplement our server logs and other methods of traffic and response measurement; track users' location and movements around the Services; gather demographic information about our user base; and to improve our understanding of traffic on the Services, visitor behavior, and responses to promotional campaigns. We may receive reports based on the use of these technologies by these third party companies on an individual and aggregated basis. For example, we may connect information about your IP address to known corporate or User Information and use the associated information related to aggregate content preferences to assist in our efforts to market services to you or the originating corporation(s). Various browsers may offer their own management tools for removing Local Storage. To manage Flash Local Shared Objects please click here.

We may use mobile analytics software to collect data and to better understand the functionality of our mobile software, devices and applications on your phone and other devices. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We may link this information to User Information.

Prime Publishing and/or certain third parties may collect information about you for online behavioral advertising ("OBA") purposes in order for you to receive relevant interest-based advertising on the Services and on other websites, platforms and media channels. OBA is also referred to as interest-based advertising.

Prime Publishing displays ads on both the Services and on the Channels. We may use Online Data as well as other User Information to send you OBA. For example, if you read an article about a particular subject on the Services, we may use cookies from a vendor to later serve you an advertisement for a particular product or service related to the viewed article. These third party vendors may connect information about pages you visit on the Services with information about pages you visit on other Channels and show you advertising based on this combined information. These advertisements may appear when you are visiting a different section of the Services or on another Channel. Likewise, third party vendors may serve you advertisements when you visit the Services based on your interaction with the Services and other Channels.

The specific providers we use for OBA are subject to change. Prime Publishing allows firms including Google, LiveRamp, Datonics, and Magnetic to monitor Company web sites and newsletters for the purpose of reporting website traffic, statistics, advertisements, "click-throughs" and/or other activities. These firms may use cookies, web beacons and other monitoring technologies to compile anonymous statistics about Company users. Users may go to each firm's site/URL for information on what is being tracked. Users may go to each firm's site for information on how to opt-in or opt-out of use of their information and may go to http://www.networkadvertising.org/managing/opt_out.asp to opt-out of most third-party tracking.

For a list of some of the applicable providers click here. For information about how to opt out of tracking methods for these entities and others, click here. For more details about OBA and opting out, see Section 15 below.

Online Data is aggregated with the Other Information and data we collect as described in this Privacy Policy and/or similar data collected by partners to create groups of users and certain general-interest categories or segments that we have inferred based on (a) demographic or interest data and GeoIP Data, (b) the pages you view and links you click when viewing an email or using the Services and those of our partners, and/or (c) the search terms you enter when using certain search services. We use this information to get a more accurate picture of audience interests in order to serve ads we believe are more relevant to your interests. We store page views, clicks and search terms used for ad personalization targeting separately from your Personal Information.

EU Residents Important Notice

By using our website you consent to us sharing a hashed, non-human readable version of your email with our partners who will drop a cookie on your browser and match your email with its marketing file to create a link between your browser and our partner's record of you; this link shall be shared by our partner globally for the purpose of improving the relevance of online advertising and content by third parties that are unaffiliated with our website. Our partners use this information to recognize you across different channels and platforms over time for advertising, analytics, attribution, and reporting purposes. Please click here to opt out of your data being used for these purposes. This link will direct you to our partner's opt-out centre.

We partner with third parties that collect information across various channels, including offline and online, for purposes of delivering more relevant advertising and content to you. Our partner may place or recognize a cookie on your computer or device and we may share personal information with them if you have submitted such information to us, such as your email address. Our partners may link the personal information we share with them to the cookie stored on your browser or device, and they may collect information such as your IP address, browser or operating system type and version, and demographic or inferred-interest information. Our partners use this information to recognize you across different channels and platforms over time for advertising, analytics, attribution, and reporting purposes. For example, our partners may deliver and/or enable downstream delivery of an ad to you in your web browser based on a purchase you made in a physical retail store, or they may send a personalized marketing email to you based on the fact that you visited a particular website. To learn more about interest-based advertising in general and to opt-out, please visit https://www.youronlinechoices.com. Please click here to opt out of your data being used for these purposes. This link will direct you to our partner's opt-out centre. You can also refuse cookies via the settings of your browser as follow:

For Internet Explorer, click here

For Mozilla Firefox, click here

For Google Chrome, click here

For Safari, click here

To know more about Acxiom/Liveramp advertising cookies and opting out:

US: https://liveramp.com/opt_out/

UK: http://liveramp.uk/cookies-101/

FR: http://www.acxiom.fr/a-propos-d-acxiom/information-sur-le-depot-de-cookie/

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8. What is the Lawful Basis for Processing Personal Information

Summary — Lawful Basis for Processing User Information

We may Process your User Information where: you have given your consent; the Processing is necessary for a contract between you and us; the Processing is required by applicable law; the Processing is necessary to protect the vital interests of any individual; or where we have a valid legitimate interest in the Processing.

In Processing your User Information in connection with the purposes set out in this Policy, we may rely on one or more of the following legal bases, depending on the circumstances:

  • Consent: We may Process your User Information where we have obtained your prior, express consent to the Processing (this legal basis is only used in relation to Processing that is entirely voluntary — it is not used for Processing that is necessary or obligatory in any way);
  • Contractual necessity: We may Process your User Information where the Processing is necessary in connection with any contract that you may enter into with us;
  • Compliance with applicable law: We may Process your User Information where the Processing is required by applicable law;
  • Vital interests: We may Process your User Information where the Processing is necessary to protect the vital interests of any individual; or
  • Legitimate interests: We may Process your User Information where we have a legitimate interest in carrying out the Processing for the purpose of managing, operating or promoting our business, and that legitimate interest is not overridden by your interests, fundamental rights, or freedoms.
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9. What Information We Disclose to Third Parties

Summary — Disclosure of User Information to Third Parties

We may disclose your User Information to: legal and regulatory authorities; our external advisors; parties who Process User Information on our behalf ("Processors"); any party as necessary in connection with legal proceedings; any party as necessary for investigating, detecting or preventing criminal offences; any purchaser of our business; and any third party providers of advertising, plugins or content used on the Services.

We may disclose your User Information to other entities within the Company group, for legitimate business purposes (including operating the Services, and providing services to you), in accordance with applicable law. In addition, we may disclose your User Information to:

  • legal and regulatory authorities, upon request, or for the purposes of reporting any actual or suspected breach of applicable law or regulation;
  • outside professional advisors (such as accountants, auditors, or lawyers), subject to binding contractual obligations of confidentiality;
  • third party Processors (such as analytic providers; data centers; etc.), located anywhere in the world, subject to the requirements noted below in this Section 9;
  • any relevant party, law enforcement agency or court, to the extent necessary for the establishment, exercise or defense of legal rights;
  • any relevant party for the purposes of prevention, investigation, detection or prosecution of criminal offences or the execution of criminal penalties, including safeguarding against and the prevention of threats to public security;
  • any relevant third party acquirer(s), in the event that we sell or transfer all or any relevant portion of our business or assets (including in the event of a reorganization, dissolution or liquidation);
  • any relevant third party provider, where our Services use third party advertising, plugins or content. If you choose to interact with any such advertising, plugins or content, information about your activities on the Services and Channels to provide you targeted advertising based upon your interests may be shared with the relevant third party provider. If you click or tap on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria;
  • any sponsors of contests, competitions, sweepstakes and prize draws, or content offerings, the registration data for such events is to be used by us as part of User Information, and may be shared with the sponsor and others, subject to this Policy and the sponsor's privacy policy. We may also share your information with third party vendors involved in the administration of such events. For contests, competitions, sweepstakes and prize draws, please read the official rules or terms and conditions carefully before you submit your information; and
  • to third parties whose practices are not covered by this Privacy Policy (e.g., third party providers of goods and services, marketing and advertising companies and agencies, content publishers and retailers). Under applicable law, we may share Other Information with other parties who already possess your Personal Information in order to enhance their records about you or enhance their ability to provide products and services.

For some of our Services, we may make some information, such as the name of our users, their mailing address, phone number, email address—and in certain circumstances their employer's name, company size and other industry data—available on a rental or other basis (e.g., sale) to third party providers of goods and services, for example, when such information is provided in connection with certain content available on our websites. Depending on where you reside, when you register for certain Services, we may share the Personal Information you provide with certain advertisers and sponsors.

Some of the Services may include websites that Prime Publishing operates on behalf of third parties ("Licensors"). Where applicable, we may share some or all of your Personal Information with the Licensor; however this privacy policy does not cover the user of your Personal Information by a Licensor. The privacy practices of Prime Publishing's Licensors may differ from this policy and we encourage you to contact those third parties directly if you have questions regarding their use of your Personal Information. When you use a co-branded service (a service operated with a partner of Prime Publishing), or register or otherwise provide information on a co-branded site, where applicable, we may pass the collected information back to that partner, which may include third party service providers whose services are embedded into and/or appear within the Services.

With respect to surveys and quizzes, in the event that responses are publicly disclosed, users will be notified at the time they take the survey or quiz. Otherwise we will disclose only aggregate information regarding its users' responses in surveys or quizzes to other participants in the survey. Where surveys or quizzes allow users to submit written comments, and where Prime Publishing advises users of the possibility of such disclosure at the time they take the survey or quiz, Prime Publishing reserves the right to disclose any information provided by users, provided that no User Information identifying a specific user is disclosed.

Prime Publishing and some of our advertisers may use third party advertising service companies to serve advertisements, for OBA or otherwise, and perform related services when you interact with the Services. Often, these third party advertising companies employ cookies and other technologies to measure the effectiveness of website, app and email advertisements and to create a record of interaction with our content that they use in conjunction with their advertising which appears on other sites or applications, or for reporting website traffic, app use, statistics, advertisement data and/or other activities on the Services. We also engage third party providers to assist with the segmentation of this data.

We may also sell or transfer Online Data to certain third parties such as advertisers who will use this data to serve ads that they believe are relevant to your interests, and who agree to maintain the confidentiality of this information. Some of these third parties may combine the Online Data with their own data about you to form a more detailed picture.

We may engage third party providers to assist with the collection, storage and segmentation of Online Data and the providers are required to maintain the confidentiality of this information. These third party providers may collect User Information from our Services for their own purposes, including but not limited to monitoring fraud around the web.

We may also engage third parties for the purpose of recognizing our users and delivering interest-based content and advertisements to them. We may share your User Information with our partners such as your name, postal address, email, or other identifier. Our partners may also: (i) collect information directly from your device, such as your IP address, device ID, advertising ID, and information about your browser or operating system; (ii) combine User Information about you received from Prime Publishing with information about you from other sites or services; and (iii) place or recognize a unique cookie on your browser.

If we engage a third-party Processor to Process your User Information, the Processor will be subject to binding contractual obligations to: (i) only Process the User Information in accordance with our prior written instructions; and (ii) use measures to protect the confidentiality and security of the User Information; together with any additional requirements under applicable law.

The Services contain links to other sites or partners whose information practices may be different from ours. You should consult the privacy policy of these third parties to learn how your privacy is protected.

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10. International Transfers of Information

Summary — International Transfers of Information

We may transfer your Personal Information to recipients in other countries. Where we transfer User Information from the European Economic Area ("EEA") to a recipient outside the EEA that is not in an adequate jurisdiction, we do so on the basis of standard contractual clauses.

Because of the international nature of our business, we may need to transfer your User Information within the Prime Publishing group of companies, and to third parties as noted in Section 9 above, in connection with the purposes set out in this Policy. For this reason, we may transfer your User Information to other countries that may have different laws and data protection compliance requirements to those that apply in the country in which you are located.

Where we transfer your Personal Information from the EEA to recipients located outside the EEA who are not in a jurisdiction that has been formally designated by the European Commission as providing an adequate level of protection for Personal Information, we do so on the basis of standard contractual clauses. You may request a copy of the relevant standard contractual clauses using the contact details provided in Section 17 below.

Please note that when you transfer any Personal Information directly to a Company entity established outside the EEA, we are not responsible for that transfer of your Personal Information. We will nevertheless Process your Personal Information, from the point at which we receive the data, in accordance with the provisions of this Privacy Policy.

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11. Data Security

Summary — Data Security

We implement appropriate technical and organizational security measures to protect your User Information. Please ensure that any Personal Information that you send to us is sent securely.

We have implemented appropriate technical and organizational security measures designed to protect your User Information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, unauthorized access, and other unlawful or unauthorized forms of Processing, in accordance with applicable law. In certain instances we may use Secure Sockets Layer encryption and/or transfer certain User Information in a non-human readable format to provide protection. However, we cannot guarantee there will not be a breach, and we are not responsible for any breach of security or for the actions of any third parties.

Because the internet is an open system, the transmission of information via the internet is not completely secure. Although we will implement reasonable measures to protect your information, we cannot guarantee the security of your data transmitted to us using the internet. Any such transmission is at your own risk and you are responsible for ensuring that any Personal Information that you send to us are sent securely.

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12. Data Accuracy

Summary — Data Accuracy

We take every reasonable step to ensure that your User Information is kept accurate and up-to-date and are erased or rectified if we become aware of inaccuracies.

We take every reasonable step to ensure that your User Information that we Process is accurate and, where necessary, kept up to date, and any of your User Information that we Process that you inform us is inaccurate (having regard to the purposes for which they are Processed) is erased or rectified.

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13. Data Minimization

Summary — Data Minimization

We take every reasonable step to limit the volume of your User Information that we Process to what is necessary.

We take every reasonable step to ensure that your User Information that we Process is limited to the User Information reasonably necessary in connection with the purposes set out in this Policy or as required to provide you services or access to the Services.

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14. Data Retention

Summary — Data Retention

We take every reasonable step to ensure that your User Information is only retained for as long as they are needed.

We take every reasonable step to ensure that your User Information is only Processed for the minimum period necessary for the purposes set out in this Policy. The criteria for determining the duration for which we will keep your User Information are as follows: we will retain copies of your User Information in a form that permits identification only for as long as is necessary in connection with the purposes set out in this Policy, unless applicable law requires a longer retention period. Unless there is a specific legal requirement for us to keep the information, we plan to retain it for no longer than is necessary to fulfill a legitimate business need.

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15. What Can I Do to Control My Information?

Summary — What Can I Do to Control My Information?

You can directly take steps to change your preferences for newsletters and online behavioral advertising as outlined in this section.

If you are an EU resident, you may have certain rights including: the right not to provide your Personal Information to us; the right of access to your Personal Information; the right to request rectification of inaccuracies; the right to request the erasure, or restriction of Processing, of your Personal Information; the right to object to the Processing of your Personal Information; the right to have your Personal Information transferred to another controller; the right to withdraw consent; and the right to lodge complaints with supervisory authorities. We may require proof of or need to verify your identity before we can give effect to these rights.

You may directly take steps to change your preferences as follows:

Your Newsletter and Email Subscriptions. You can opt out or unsubscribe from a newsletter or other email list at any time by following the instructions at the end of the newsletters or emails you receive. Please allow five to ten business days for changes to take effect. On some Services, member service-related communications are an integral part of such Services to which you subscribe and you may continue to receive emails as part of that particular portion of the Services unless you cancel your account, even if you opt out of the newsletters or email list. If you have provided more than one email address to us, you may continue to be contacted unless you request to unsubscribe each email address you have provided.

Push Notifications. We send you push notifications from time-to-time in order to update you about any events or promotions that we may be running. If you no longer wish to receive these types of communications, you may turn them off at the device level. To ensure you receive proper notifications, we will need to collect certain information about your device such as operating system and user identification information.

Location Based Services. You may opt-out of having your Precise Location Data collected by Prime Publishing at any time by editing the appropriate setting on your mobile device (which is usually located in the Settings area of your device).

OBA. Prime Publishing strives to adhere to the self-regulatory organization principles for the DAA (US), the DAAC (Canada) and the EDAA (EU). Online ads on the Services using Online Data are delivered with the DAA Ad Marker Icon DAA Ad Marker Icon, which helps users understand how their data is being used and provides choices for users who want more control. This icon is usually on each of our web pages and applications where Online Data is collected that will be used for OBA purposes.

The DAA Ad Marker Icon DAA Ad Marker Icon provides information (and links to other information) on online behavioral ads, who is collecting and using your Online Data, how you can opt out and more. If you would prefer that we not collect Online Data that may be used to help determine which advertisements to serve you, opt out by clicking this icon DAA Ad Marker Icon, which can be found on most of our webpages and mobile applications.

  • European Union and Switzerland residents should visit the European DAA by clicking here.
  • Canadian residents should visit the DAA of Canada by clicking here.
  • U.S. residents and residents of all other countries or territories not listed above can click here for the DAA site to learn more about the use of cookies, your opt-out choices, and more.

Cookies and Pixel Tags. You may stop or restrict cookies and pixel tags on your computer or purge cookies from your browser by adjusting your web browser preferences. However, if you "turn off," purge, or disable cookies or pixel tags, although you may still use the Services, you may not be able to use all of the features, functions, or services available on the Services.

California Residents. In accordance with the California Online Privacy Protection Act, we may collect Personal Information about your online activities when you use the Services. While we give our users many avenues to opt out of providing Personal Information, we do not respond to Web browsers' "do not track" signals. California's "Shine the Light" law, Civil Code Section 1798.83, permits our users who are California residents to periodically request and obtain certain information about any Personal Information disclosed to third parties for direct marketing purposes. If you are a California resident and wish to make such a request or if you wish for us to refrain from gathering your Personal Information, please submit your request in writing to the contact details set out in Section 17 below.

EU Residents. GDPR provides certain rights for EU residents. You may decline to share certain information with us, in which case we may not be able to provide some of the features and functionality of the Services. These rights include, in accordance with applicable law, the right to object to or request the restriction of processing of your information, and to request access to, rectification, erasure and portability of your own information. Where we process your information on the basis of your consent, you have the right to withdraw that consent (noting that such withdrawal does not affect the lawfulness of any Processing performed prior to the date on which we receive notice of such withdrawal, and does not prevent the Processing of your Personal Information in reliance upon any other available legal bases). Requests should be submitted by contacting us (using the contact instructions in Section 17 below). If you are an EU resident and have any unresolved privacy concern that we have not addressed satisfactorily after contacting us, you have the right to contact the appropriate EU Supervisory Authority and lodge a complaint.

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16. Terms of Service

Summary — Terms of Service

For more information concerning your use of the Prime Publishing website and application, please see our Terms of Service.

For more information concerning your use of the Prime Publishing websites, please consult the Prime Publishing Terms of Service, which is incorporated by reference into this Privacy Policy. We recommend that you review the Terms of Service regularly, in order to review any changes we might make from time to time.

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17. Contact Details

Summary — Contact Details

You may contact us at the addresses set out below or by emailing privacy@primecp.com

Note: To unsubscribe from our e-mail newsletters instantly please visit us here.

Prime Publishing LLC
Attention: Privacy Department
3400 Dundee Road, Suite 220
Northbrook, IL 60062

If you are an EU resident, you may contact our Data Protection Officer at dpo@primecp.com

If you have any comments, questions or concerns about any of the information in this Policy, or any other issues relating to the Processing of User Information carried out by us, or on our behalf, please contact:

Prime Publishing LLC
Attention: Privacy Department
3400 Dundee Road, Suite 220
Northbrook, IL 60062 USA
privacy@primecp.com

Our Data Protection Officer may be contacted at dpo@primecp.com.

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18. How this Privacy Policy May Change

We may change this Privacy Policy from time to time, and all changes will be effective at the time we post them. If we believe there is a significant change to this Privacy Policy or our data collection and use practices, we will indicate on our websites that our Privacy Policy has changed prior to the change becoming effective. The then-posted version of the Privacy Policy supersedes all prior versions. Your continued access to or use of any of the Services shall be deemed your acceptance of the Privacy Policy.

We urge you to come back to this web page and review this Privacy Policy regularly so that you remain aware of the terms and conditions that apply to you.

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19. List of Prime Affiliates

Below is a representative list of some of the Prime companies that currently may have access to the Information collected from Users on our Services as set forth in this Privacy Policy. We may update this list from time-to-time, so please check back periodically to keep up-to-date.

Ampry Publishing LLC

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