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Western Brilliance: The Lazuli Bunting, Part One

Part one covers carving and texturing of this colorful bird.

By: Jerry Poindexter

Since entering his first competition in 1994, Jerry Simchuk has competed regularly at top-level bird carving shows around the country. A full-time artist since 2004, Jerry has been creating wildlife art sculptures in bronze. He currently lives in Spokane, Washington, where he continues to build his reputation as a wildlife artist, carver, judge, and instructor. You can reach him at Jerry@Simchuk.com.

The lazuli bunting lives in the western half of the United States, where it prefers grassy or weedy areas and open places near brush or trees. It is a very close relative of the indigo bunting, which resides in the eastern half of the United States. Where the two ranges intersect, the lazuli and indigo are known to cross breed, so you may encounter hybrids.

During a visit to the National Bison Range between Kalispell and Missoula, Montana, I had an opportunity to view a number of lazuli buntings along a brushy streambed. The habitat was a mix of various bushes, wild rose, and sage. After returning home I began working on my carving. There isn’t anything better than being able to observe your subject personally when you work on a project.

The lazuli bunting will be painted in part two, featured in the Summer 2014 issue.
 
Read the rest of this article in Wildfowl Carving Magazine’s Spring 2014 issue!
 

Wildfowl Carving Demonstration

For a closer look at each step, please click on the image to enlarge.

  1. Carvers say you can never have enough reference. In order to make a realistic bird, you must have a lot of good-quality reference material. I surround my work area with as many photos, magazines, books, and study skins as possible.

  2. Cut the Blank
    Find a block of tupelo that fits both the profile and top-view patterns, preferably a piece that has the wood grain running in the direction of the tail and head. This will give strength to the primaries, tail, and beak. Use the profile pattern to cut the profile view on a band saw. Cut only the profile on the band saw, as you will need extra wood to turn the head.

  3. Head Placement
    After drawing the centerline on the blank, determine how you want to turn the head. The general rule of thumb is to turn it no greater than 30° left or right. Find the pivot point for the head. This will be the center of the neck, in this case just behind the crest. Draw the head’s new centerline, which will go through the pivot point. Draw reference lines that identify the new front of the beak and back of the head. Also, identify the lower portion of the head’s profile. Once the lines are in place, you then cut in the front of the new beak line, the forehead, and the back of the head. As you cut the wood, be sure to cut perpendicular to the head’s centerline. In other words, straight up and down as you view the head straight on.

  4. Block in the Head
    It is time to define the top of the head. Take the top view of the pattern and draw in the outer shape onto the block. As with the previous step, you will cut straight up and down to the centerline as you cut up to the line you drew.

  5. Square Up the Head
    The head needs to be level as you look straight down its centerline. There is excess wood to the left and right at the back, the left at the front, and the top left of the beak as viewed from the front. Work those high points down until the top surface of the head is level from side to side. 

  6. Beak and Eye Placement
    It is a good idea to leave extra wood around the beak area as you block in the head. Using the pattern, draw in the top view and profile for the beak and identify the eye placement. It is important to assure balance from side to side at this point.

  7. Block in the Beak
    True up the beak at this point. Be sure to cut through your pencil marks or the beak will be too wide or thick. If necessary, recheck the shape with the pattern. The second image shows some further refinement of the beak along with identification of the cheek patches.

  8. Eye Channels
    Now cut in the eye channels. Refer to your pattern to find the width. This width is the innermost front of the eye. Cut from the back of the eye and move forward to the edge of the beak. Cut into the eye channel on both sides evenly until you get the proper width. Verify the balance from side to side as you view the head from the front.

  9. Top of the Head
    Before you can shape the head feathers, you must first establish the proper widths. The top of the head is narrower than the cheeks. Use your pattern to draw the top head profile lines. Cut on the outside of this line straight down to the top of the eye channel in front and behind the eye. There is a flow line behind the eye that is separate from the cheek, as found on the pattern.

  10. Shape the Cheek Patch
    Use a carbide cutter to shape the cheek patches. Refer to your pattern to establish the maximum width of the cheek patch. Taper the cheek into the eye channel gradually. This will create a natural look.

  11. Round the Top of the Head
    At this point, all the head feather groups are in place, so round off all harsh edges. Make sure there are no flat spots on the head.

  12. Block in the Body
    You need to shape the body before melding the head into it. Use the top view pattern and outline the body and tail on both the top and bottom of the block. Cut straight to the lines, leaving a squared body and tail.

  13. Initial Body Shaping
    Identify the widest point on the bird’s body. This will be just above the lower edge of the wing as viewed on the pattern. Round the top of the body down to this line and the bottom of the body up, from the belly centerline, to this line. Keep a rounding motion going at all times so you don’t get any flat areas. Look down the body periodically to see that you are getting a round look as you view it from the front or back. Once it appears round, you are done.

  14. Establish the Wing
    Using the profile pattern, outline the wing as it will reside on the body. Use the top view to outline the wing as it would appear looking straight down on the body. You will have two lines representing the cape-wing section. These two lines need to meet as one. Cut straight into the line that represented the top view and straight down to the line representing your profile view. This will give you the single line representation of the cape-wing section. You will use the same principle when cutting the excess away to represent the single line for the lower wing line.

  15. Crossed Wingtips
    This pattern has the wingtips crossing over the back. Leave wood outside and below the wing line to represent the flank feathers if this is going to be a puffy bird. If the bird’s wings are outside the belly and breast feathers, then you will want to cut under the wing. When you have the straight cuts, you can round off the harsh edges as shown in the second image.

  16. Center Indentation
    Using the cape and centerline as reference lines, you can create the indentation down the center behind the cape and round into the crease. Rough in the flank feather group during this step as you undercut the wing.

  17. Under-Tail Covert Definition
    While working the flank feather group and the crease for the vent feather area, you will also want to rough in the location of the under-tail covert feathers. The pattern has a drawing of the under-tail view showing the point of the under-tail covert feathers.

  18. Definition of the Wing Feather Groups 
    Draw in the individual feather groups that make up the wing. Going from front to back, these groups are: scapulars, medium wing coverts, greater coverts, alula, primary coverts, tertials, secondaries, and primaries. Once you are happy with the layout for both sides, you can define these groups by cutting them in. Think about each group lying on top of the other with the primaries on the bottom. Once you’ve rough cut the wing feather groups, soften the transition from one group to the next. Blend the lower forward edge of each group out flush onto itself. It will look like shingles stacked on top of each other when you are done.

  19. Feather Edges
    Now roll the upper feather group edges down onto the next lower feather group as shown here.

  20. Definition of the Tail
    Rough in the tail by cutting up into the centerline on the underside, giving it an arched appearance. Taper the top slightly to the outside edge. Be sure to leave about 1/8 of an inch thickness on the outside of the tail for layering in the feathers during later steps.

  21. Flank, Vent, and Under-tail Coverts
    With the tail and wings in place, refine the placement and shape of the flank, vent, and tail covert feather groups.

  22. Soft Feather Groupings
    In the breast, belly, under-tail coverts, and cape, create flow lines radiating out from the centerline and to the tail. Randomly connect one flow line with another with S curves and arcs so it appears graceful. Once you are pleased with the look and flow of these groups, cut them in with the diamond flame. Be sure to vary the depths of these cuts. Typically, you will have shallow cuts in the breast and deeper ones in the centerline area and as you get to the back portion of the belly and flanks.

  23. Transition
    After making the initial cuts, roll off the edges on both sides of the cut to represent a smooth transition.

  24. Shape Upper and Lower Mandibles
    Round the upper mandible up to the top centerline, with the lower edge having a slight roll under (into the crease). The lower mandible will have more of a flat bottom while still having a rolled lower edge. It too will roll in at the upper edge (into the crease). This is the time to create the inset appearance of the throat feathers as they set up under the lower mandible.

  25. Define the Eye Socket
    Verify the proper placement for the eye, assuring balance from left to right and up and down. Draw a 4 mm circle to indicate the eye socket. Using a carbide cylinder, cut straight into the head with a slight forward angle. You can verify the opening by placing the eyes into the holes. Assure proper depth by measuring between the outside of the right and left eyes. Refer to your pattern for this measurement. Once you’ve established the depths, eliminate the harsh edge by rolling a diamond or ruby flame bit out of the eye socket into the feathers all around the socket.

  26. Wing Feather Layout
    The wings and tail are the only areas in which I cut and shape individual feathers. Starting with the wing, draw in feathers for each of the feather groups except the scapulars. Try to create a random feather layout for a more natural look. If it’s too uniform, it will create a stiff look to the bird. Using a safe-end diamond cylinder bit, cut around the lower edges of all these feathers.

  27. Feather Shaping
    Take a diamond flame and go back and roll the edge of each feather down to give the feather a tapered look. This is to prevent a sharp drop-off from one feather to the next.

  28. Splits
    I define splits and quills with the stones and burning tips. I start with the stone to define the splits and then follow up with a flat-edged burning tip. I burn the quills with this flat-edged burning tip.

  29. Protecting the Beak Tip
    I protect the fine tip of the beak by inserting a brass rod. Use a small diameter drill bit to create the hole for the rod to slide into. Super glue secures it. Cut the rod near the point of the tip so you have to do only minimal grinding and reshaping.

  30. Eye Setting
    I use plasticine clay as the socket filler. Set the eyes based on the width on the pattern. Make sure the eyes are straight up and down as you look straight at the bird. Set them so they are looking slightly forward. Check from various points of view to assure the eyes are balanced. Take some Elmer’s Wood Filler and fill in around the eye so there are no deep socket cavities. Use a wet paintbrush to open the eye up to its proper size. This will start the eye ring you will complete in the next step.

  31. Eye Ring
    Once the filler has dried, use a diamond flame bit to go around the outside of the eye and carefully create an eye ring by cutting down into the filler. You may find it easier to do this by hand rather than with a power tool. Once the eye ring is in place, sand around the filled area to blend it into the wood.

  32. Nostril Definition
    Create a slight indentation for the nostril holes on the upper mandible near the forehead feathers.

  33. Hard Feather Texturing
    The primary and tail feathers are hard feathers. Burn them in with a fine burning tip. Burn each line so it is as fine and tight as possible. Shallow is better than deep.

  34. Semi-hard Feather Texturing
    The tertials, secondaries, alula, and the various wing coverts, which we defined earlier, are semi-hard feathers. Use a hard stone or ceramic stick to texture these feathers. The stoning gives them a little softer look than burning and helps the transition from hard to soft feathers. Each line should be as fine and tight as possible.

  35. Establish Feathers and Splits
    Start detailing the soft feathers. Draw in all the individual feathers in the soft feather groups (head, upper- and lower-tail coverts, back, cape, scapulars, flank, vent, belly, and breast). The key to creating soft feathers is the splits. You need a lot of them. Cut them in using random lengths, widths, and numbers per feather. Also, make sure to cut the splits in an arching motion rather than in straight lines. As you proceed through an area, it should begin to have a soft feather look even without fine texturing.

  36. Soft Feather Texturing
    The remaining feathers are now the soft feathers, in which we have already cut splits. Use a hard stone or ceramic stick as you did with the semi-hard feathers. Work from the back forward. Keep the soft feather effect by making arching cuts rather than straight lines. Each line should be as fine and tight as possible.

  37. The Finished Look
    This is the finished bird after completing the fine texturing.

  38. Establish Toe Lengths
    For this project, I had to reference a museum skin to get my measurements for the feet. I measured each toe and marked the location of each knuckle/joint. These joints are important for proper bending later.

  39. Identify the Joints
    Use a brass rod for the core of each toe, and mark each joint on the rod for future reference. The ends will represent the talons. The size of the rod is based on the minimum thickness of the toes. I make sure to go smaller than the thinnest part of any toe so there is enough room for the epoxy buildup.

  40. Shape the Talons
    Use a hammer to flatten and thin the widths of the talons. This will provide plenty of height and depth for the talon to be cut and shaped with a carbide bit. Cut the talon profile based on the reference feet. After cutting the profile, round off the talon’s top edge. Don’t round the talon’s lower edge.

  41. Shape Toes to Habitat
    At this point, it’s important to begin looking at the bird’s placement on the habitat. When placing the legs to the habitat, make sure the bird is balanced when set on the legs. With the legs in place, form the toes around the habitat. Working from one toe to the next, bend each one at its joints so that it lays naturally around the habitat. Check reference photos if necessary.

  42. Build Up Toes and Legs
    Using a two-part epoxy (Apoxie Sculpt), build up the flesh portion of each toe and leg. When working the toes, reference the thickness and shape. The top of the toe is thin with a scaly look while the bottom has pads and appears thicker. Use dental tools to form the epoxy around the toes and legs. While the epoxy is still workable, you can form the scales and texture of the toes and leg.

  43. Tie Toes into Legs
    Once the epoxy has set up and hardened, secure the toes to the leg with super glue and/or two-part epoxy. Once you’ve applied the epoxy, shape and texture it using the dental tool in order to give it the scaly look, blending into the toes and leg.

  44. The Finishing Touches
    This is the finished bird after completing the legs and feet. Notice the left leg is inset up into the belly flank feathers. You can do this by carefully cutting a channel the width of the leg so it appears as though the feathers are lying around both sides of it. 

Lazuli Bunting Life-size Pattern

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6. Direct Marketing

Summary — Direct Marketing

We may Process your User Information to contact you with information regarding services that may be of interest to you. You may unsubscribe for free at any time.

We may Process your User Information to contact you via email, telephone, direct mail, or other methods of communication to provide you with information regarding the Services that may be of interest to you. We may send information to you regarding the Services, upcoming promotions and other information that may be of interest to you, using the contact details that you have provided to us and always in compliance with applicable law.

You may unsubscribe from our newsletter lists at any time by following the unsubscribe instructions included in every email we send. We will not send you any emails from a list you have selected to be unsubscribed from, but we may continue to contact you to the extent necessary for the purposes of any other Services you have requested or for additional emails you have signed up for.

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7. Cookies, Similar Technologies and Online Behavioral Advertising

Summary — Cookies, Similar Technologies and Online Behavioral Advertising

We may Process your User Information by placing or reading Cookies and similar technologies on the Services and Channels. For more information, please see our Cookie Policy. Certain tracking technologies enable us to assign a unique identifier to you, and relate information about your use of the Services to Other Information about you, including your User Information for the purposes of learning more about you so we can provide you with relevant content and advertising. We and our partners also use these technologies to analyze trends; administer the Services; collect and store information such as user settings, anonymous browser identifiers and video viewing history; supplement to our server logs and other methods of traffic and response measurement; track users' location and movements around the Services; gather demographic information about our user base; and to improve our understanding of traffic on the Services, visitor behavior, and responses to promotional campaigns.

Prime Publishing and/or certain third parties may collect information about you for online behavioral advertising purposes in order for you to receive relevant interest-based advertising on the Services and on other websites, platforms and media channels. We use Online Data as well as other User Information to send you online behavioral ads. Online Data is aggregated with the Other Information and data we collect and/or similar data collected by partners to create groups of users and certain general-interest categories or segments that we have inferred. We use this information to get a more accurate picture of audience interests in order to serve ads we believe are more relevant to your interests.

Prime Publishing and its partners may use cookies and other tracking technologies to analyze trends, administer Services, track users' movements around the Services and on third party sites, devices and applications, and to gather demographic information about our user base. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on the Services. To manage Flash cookies, please click here. Please see our Cookie Policy for more information, including a more in-depth explanation of what cookies are, the different types of cookies used on the Services, and how to change or delete them.

We may use third party ad networks or ad serving companies to serve advertisements on our websites. We pass information about you to these companies so that they can deliver targeted advertisements that they believe will be of interest to you. The information passed to these companies may include, but is not limited to, your IP address, e-mail address, name, mailing address, telephone number, date of birth, gender, and any other information you provide to us. Web pages that are served by these companies will state that they are "powered by" or "ads by" the applicable company and will contain a link to that company's privacy policy.

  • Third party vendors, including Google, use cookies to serve ads based on a user's prior visits to your website or other websites.
  • Google's use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.
  • Users may opt out of personalized advertising by visiting Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info. See below for Canada and EU options.
How You Can Control Third Party Advertising Cookies

You can use Ads Settings to manage the Google ads you see and opt out of interest-based ads. Even if you opt out of interest-based ads, you may still see ads based on factors such as your general location derived from your IP address, your browser type and recent, previous searches related to your current search.

In the USA you can opt out of a third-party vendor's use of cookies for personalized advertising at www.aboutads.info, in Canada at http://youradchoices.ca/choices, or the EU-based Your Online Choices. Please click here to opt out of your data being used for these purposes. This link will direct you to our partner's opt-out centre.

Tracking technologies on the Services may be deployed by Prime Publishing and/or by our service providers or partners. Certain tracking technologies enable us to assign a unique identifier to you, and relate information about your use of the Services to other information about you, including your User Information. We may match information collected from you through different means or at different times and use such information along with offline and online information obtained from other sources (including from third parties), including, but not limited to, demographic information and updated contact information, for the purposes of learning more about you so we can provide you with relevant content and advertising.

When you receive email messages or newsletters from us, we may use web beacons, customized links, clear GIFs or similar technologies to determine whether the email has been opened and which links you click in order to provide you with more focused email communications or other information, and/or to aggregate that information with other data we collect to use for some or all of the purposes outlined in this Privacy Policy.

We and our partners (including but not limited to e-commerce partners, affiliates, and analytics providers) also may use technologies such as pixel tags, e-tags, IP addresses, Local Shared Objects, Local Storage, Flash cookies and HTML5 to analyze trends; administer the Services; collect and store information such as user settings, anonymous browser identifiers and video viewing history; supplement our server logs and other methods of traffic and response measurement; track users' location and movements around the Services; gather demographic information about our user base; and to improve our understanding of traffic on the Services, visitor behavior, and responses to promotional campaigns. We may receive reports based on the use of these technologies by these third party companies on an individual and aggregated basis. For example, we may connect information about your IP address to known corporate or User Information and use the associated information related to aggregate content preferences to assist in our efforts to market services to you or the originating corporation(s). Various browsers may offer their own management tools for removing Local Storage. To manage Flash Local Shared Objects please click here.

We may use mobile analytics software to collect data and to better understand the functionality of our mobile software, devices and applications on your phone and other devices. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We may link this information to User Information.

Prime Publishing and/or certain third parties may collect information about you for online behavioral advertising ("OBA") purposes in order for you to receive relevant interest-based advertising on the Services and on other websites, platforms and media channels. OBA is also referred to as interest-based advertising.

Prime Publishing displays ads on both the Services and on the Channels. We may use Online Data as well as other User Information to send you OBA. For example, if you read an article about a particular subject on the Services, we may use cookies from a vendor to later serve you an advertisement for a particular product or service related to the viewed article. These third party vendors may connect information about pages you visit on the Services with information about pages you visit on other Channels and show you advertising based on this combined information. These advertisements may appear when you are visiting a different section of the Services or on another Channel. Likewise, third party vendors may serve you advertisements when you visit the Services based on your interaction with the Services and other Channels.

The specific providers we use for OBA are subject to change. Prime Publishing allows firms including Google, LiveRamp, Datonics, and Magnetic to monitor Company web sites and newsletters for the purpose of reporting website traffic, statistics, advertisements, "click-throughs" and/or other activities. These firms may use cookies, web beacons and other monitoring technologies to compile anonymous statistics about Company users. Users may go to each firm's site/URL for information on what is being tracked. Users may go to each firm's site for information on how to opt-in or opt-out of use of their information and may go to http://www.networkadvertising.org/managing/opt_out.asp to opt-out of most third-party tracking.

For a list of some of the applicable providers click here. For information about how to opt out of tracking methods for these entities and others, click here. For more details about OBA and opting out, see Section 15 below.

Online Data is aggregated with the Other Information and data we collect as described in this Privacy Policy and/or similar data collected by partners to create groups of users and certain general-interest categories or segments that we have inferred based on (a) demographic or interest data and GeoIP Data, (b) the pages you view and links you click when viewing an email or using the Services and those of our partners, and/or (c) the search terms you enter when using certain search services. We use this information to get a more accurate picture of audience interests in order to serve ads we believe are more relevant to your interests. We store page views, clicks and search terms used for ad personalization targeting separately from your Personal Information.

EU Residents Important Notice

By using our website you consent to us sharing a hashed, non-human readable version of your email with our partners who will drop a cookie on your browser and match your email with its marketing file to create a link between your browser and our partner's record of you; this link shall be shared by our partner globally for the purpose of improving the relevance of online advertising and content by third parties that are unaffiliated with our website. Our partners use this information to recognize you across different channels and platforms over time for advertising, analytics, attribution, and reporting purposes. Please click here to opt out of your data being used for these purposes. This link will direct you to our partner's opt-out centre.

We partner with third parties that collect information across various channels, including offline and online, for purposes of delivering more relevant advertising and content to you. Our partner may place or recognize a cookie on your computer or device and we may share personal information with them if you have submitted such information to us, such as your email address. Our partners may link the personal information we share with them to the cookie stored on your browser or device, and they may collect information such as your IP address, browser or operating system type and version, and demographic or inferred-interest information. Our partners use this information to recognize you across different channels and platforms over time for advertising, analytics, attribution, and reporting purposes. For example, our partners may deliver and/or enable downstream delivery of an ad to you in your web browser based on a purchase you made in a physical retail store, or they may send a personalized marketing email to you based on the fact that you visited a particular website. To learn more about interest-based advertising in general and to opt-out, please visit https://www.youronlinechoices.com. Please click here to opt out of your data being used for these purposes. This link will direct you to our partner's opt-out centre. You can also refuse cookies via the settings of your browser as follow:

For Internet Explorer, click here

For Mozilla Firefox, click here

For Google Chrome, click here

For Safari, click here

To know more about Acxiom/Liveramp advertising cookies and opting out:

US: https://liveramp.com/opt_out/

UK: http://liveramp.uk/cookies-101/

FR: http://www.acxiom.fr/a-propos-d-acxiom/information-sur-le-depot-de-cookie/

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8. What is the Lawful Basis for Processing Personal Information

Summary — Lawful Basis for Processing User Information

We may Process your User Information where: you have given your consent; the Processing is necessary for a contract between you and us; the Processing is required by applicable law; the Processing is necessary to protect the vital interests of any individual; or where we have a valid legitimate interest in the Processing.

In Processing your User Information in connection with the purposes set out in this Policy, we may rely on one or more of the following legal bases, depending on the circumstances:

  • Consent: We may Process your User Information where we have obtained your prior, express consent to the Processing (this legal basis is only used in relation to Processing that is entirely voluntary — it is not used for Processing that is necessary or obligatory in any way);
  • Contractual necessity: We may Process your User Information where the Processing is necessary in connection with any contract that you may enter into with us;
  • Compliance with applicable law: We may Process your User Information where the Processing is required by applicable law;
  • Vital interests: We may Process your User Information where the Processing is necessary to protect the vital interests of any individual; or
  • Legitimate interests: We may Process your User Information where we have a legitimate interest in carrying out the Processing for the purpose of managing, operating or promoting our business, and that legitimate interest is not overridden by your interests, fundamental rights, or freedoms.
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9. What Information We Disclose to Third Parties

Summary — Disclosure of User Information to Third Parties

We may disclose your User Information to: legal and regulatory authorities; our external advisors; parties who Process User Information on our behalf ("Processors"); any party as necessary in connection with legal proceedings; any party as necessary for investigating, detecting or preventing criminal offences; any purchaser of our business; and any third party providers of advertising, plugins or content used on the Services.

We may disclose your User Information to other entities within the Company group, for legitimate business purposes (including operating the Services, and providing services to you), in accordance with applicable law. In addition, we may disclose your User Information to:

  • legal and regulatory authorities, upon request, or for the purposes of reporting any actual or suspected breach of applicable law or regulation;
  • outside professional advisors (such as accountants, auditors, or lawyers), subject to binding contractual obligations of confidentiality;
  • third party Processors (such as analytic providers; data centers; etc.), located anywhere in the world, subject to the requirements noted below in this Section 9;
  • any relevant party, law enforcement agency or court, to the extent necessary for the establishment, exercise or defense of legal rights;
  • any relevant party for the purposes of prevention, investigation, detection or prosecution of criminal offences or the execution of criminal penalties, including safeguarding against and the prevention of threats to public security;
  • any relevant third party acquirer(s), in the event that we sell or transfer all or any relevant portion of our business or assets (including in the event of a reorganization, dissolution or liquidation);
  • any relevant third party provider, where our Services use third party advertising, plugins or content. If you choose to interact with any such advertising, plugins or content, information about your activities on the Services and Channels to provide you targeted advertising based upon your interests may be shared with the relevant third party provider. If you click or tap on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria;
  • any sponsors of contests, competitions, sweepstakes and prize draws, or content offerings, the registration data for such events is to be used by us as part of User Information, and may be shared with the sponsor and others, subject to this Policy and the sponsor's privacy policy. We may also share your information with third party vendors involved in the administration of such events. For contests, competitions, sweepstakes and prize draws, please read the official rules or terms and conditions carefully before you submit your information; and
  • to third parties whose practices are not covered by this Privacy Policy (e.g., third party providers of goods and services, marketing and advertising companies and agencies, content publishers and retailers). Under applicable law, we may share Other Information with other parties who already possess your Personal Information in order to enhance their records about you or enhance their ability to provide products and services.

For some of our Services, we may make some information, such as the name of our users, their mailing address, phone number, email address—and in certain circumstances their employer's name, company size and other industry data—available on a rental or other basis (e.g., sale) to third party providers of goods and services, for example, when such information is provided in connection with certain content available on our websites. Depending on where you reside, when you register for certain Services, we may share the Personal Information you provide with certain advertisers and sponsors.

Some of the Services may include websites that Prime Publishing operates on behalf of third parties ("Licensors"). Where applicable, we may share some or all of your Personal Information with the Licensor; however this privacy policy does not cover the user of your Personal Information by a Licensor. The privacy practices of Prime Publishing's Licensors may differ from this policy and we encourage you to contact those third parties directly if you have questions regarding their use of your Personal Information. When you use a co-branded service (a service operated with a partner of Prime Publishing), or register or otherwise provide information on a co-branded site, where applicable, we may pass the collected information back to that partner, which may include third party service providers whose services are embedded into and/or appear within the Services.

With respect to surveys and quizzes, in the event that responses are publicly disclosed, users will be notified at the time they take the survey or quiz. Otherwise we will disclose only aggregate information regarding its users' responses in surveys or quizzes to other participants in the survey. Where surveys or quizzes allow users to submit written comments, and where Prime Publishing advises users of the possibility of such disclosure at the time they take the survey or quiz, Prime Publishing reserves the right to disclose any information provided by users, provided that no User Information identifying a specific user is disclosed.

Prime Publishing and some of our advertisers may use third party advertising service companies to serve advertisements, for OBA or otherwise, and perform related services when you interact with the Services. Often, these third party advertising companies employ cookies and other technologies to measure the effectiveness of website, app and email advertisements and to create a record of interaction with our content that they use in conjunction with their advertising which appears on other sites or applications, or for reporting website traffic, app use, statistics, advertisement data and/or other activities on the Services. We also engage third party providers to assist with the segmentation of this data.

We may also sell or transfer Online Data to certain third parties such as advertisers who will use this data to serve ads that they believe are relevant to your interests, and who agree to maintain the confidentiality of this information. Some of these third parties may combine the Online Data with their own data about you to form a more detailed picture.

We may engage third party providers to assist with the collection, storage and segmentation of Online Data and the providers are required to maintain the confidentiality of this information. These third party providers may collect User Information from our Services for their own purposes, including but not limited to monitoring fraud around the web.

We may also engage third parties for the purpose of recognizing our users and delivering interest-based content and advertisements to them. We may share your User Information with our partners such as your name, postal address, email, or other identifier. Our partners may also: (i) collect information directly from your device, such as your IP address, device ID, advertising ID, and information about your browser or operating system; (ii) combine User Information about you received from Prime Publishing with information about you from other sites or services; and (iii) place or recognize a unique cookie on your browser.

If we engage a third-party Processor to Process your User Information, the Processor will be subject to binding contractual obligations to: (i) only Process the User Information in accordance with our prior written instructions; and (ii) use measures to protect the confidentiality and security of the User Information; together with any additional requirements under applicable law.

The Services contain links to other sites or partners whose information practices may be different from ours. You should consult the privacy policy of these third parties to learn how your privacy is protected.

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10. International Transfers of Information

Summary — International Transfers of Information

We may transfer your Personal Information to recipients in other countries. Where we transfer User Information from the European Economic Area ("EEA") to a recipient outside the EEA that is not in an adequate jurisdiction, we do so on the basis of standard contractual clauses.

Because of the international nature of our business, we may need to transfer your User Information within the Prime Publishing group of companies, and to third parties as noted in Section 9 above, in connection with the purposes set out in this Policy. For this reason, we may transfer your User Information to other countries that may have different laws and data protection compliance requirements to those that apply in the country in which you are located.

Where we transfer your Personal Information from the EEA to recipients located outside the EEA who are not in a jurisdiction that has been formally designated by the European Commission as providing an adequate level of protection for Personal Information, we do so on the basis of standard contractual clauses. You may request a copy of the relevant standard contractual clauses using the contact details provided in Section 17 below.

Please note that when you transfer any Personal Information directly to a Company entity established outside the EEA, we are not responsible for that transfer of your Personal Information. We will nevertheless Process your Personal Information, from the point at which we receive the data, in accordance with the provisions of this Privacy Policy.

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11. Data Security

Summary — Data Security

We implement appropriate technical and organizational security measures to protect your User Information. Please ensure that any Personal Information that you send to us is sent securely.

We have implemented appropriate technical and organizational security measures designed to protect your User Information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, unauthorized access, and other unlawful or unauthorized forms of Processing, in accordance with applicable law. In certain instances we may use Secure Sockets Layer encryption and/or transfer certain User Information in a non-human readable format to provide protection. However, we cannot guarantee there will not be a breach, and we are not responsible for any breach of security or for the actions of any third parties.

Because the internet is an open system, the transmission of information via the internet is not completely secure. Although we will implement reasonable measures to protect your information, we cannot guarantee the security of your data transmitted to us using the internet. Any such transmission is at your own risk and you are responsible for ensuring that any Personal Information that you send to us are sent securely.

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12. Data Accuracy

Summary — Data Accuracy

We take every reasonable step to ensure that your User Information is kept accurate and up-to-date and are erased or rectified if we become aware of inaccuracies.

We take every reasonable step to ensure that your User Information that we Process is accurate and, where necessary, kept up to date, and any of your User Information that we Process that you inform us is inaccurate (having regard to the purposes for which they are Processed) is erased or rectified.

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13. Data Minimization

Summary — Data Minimization

We take every reasonable step to limit the volume of your User Information that we Process to what is necessary.

We take every reasonable step to ensure that your User Information that we Process is limited to the User Information reasonably necessary in connection with the purposes set out in this Policy or as required to provide you services or access to the Services.

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14. Data Retention

Summary — Data Retention

We take every reasonable step to ensure that your User Information is only retained for as long as they are needed.

We take every reasonable step to ensure that your User Information is only Processed for the minimum period necessary for the purposes set out in this Policy. The criteria for determining the duration for which we will keep your User Information are as follows: we will retain copies of your User Information in a form that permits identification only for as long as is necessary in connection with the purposes set out in this Policy, unless applicable law requires a longer retention period. Unless there is a specific legal requirement for us to keep the information, we plan to retain it for no longer than is necessary to fulfill a legitimate business need.

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15. What Can I Do to Control My Information?

Summary — What Can I Do to Control My Information?

You can directly take steps to change your preferences for newsletters and online behavioral advertising as outlined in this section.

If you are an EU resident, you may have certain rights including: the right not to provide your Personal Information to us; the right of access to your Personal Information; the right to request rectification of inaccuracies; the right to request the erasure, or restriction of Processing, of your Personal Information; the right to object to the Processing of your Personal Information; the right to have your Personal Information transferred to another controller; the right to withdraw consent; and the right to lodge complaints with supervisory authorities. We may require proof of or need to verify your identity before we can give effect to these rights.

You may directly take steps to change your preferences as follows:

Your Newsletter and Email Subscriptions. You can opt out or unsubscribe from a newsletter or other email list at any time by following the instructions at the end of the newsletters or emails you receive. Please allow five to ten business days for changes to take effect. On some Services, member service-related communications are an integral part of such Services to which you subscribe and you may continue to receive emails as part of that particular portion of the Services unless you cancel your account, even if you opt out of the newsletters or email list. If you have provided more than one email address to us, you may continue to be contacted unless you request to unsubscribe each email address you have provided.

Push Notifications. We send you push notifications from time-to-time in order to update you about any events or promotions that we may be running. If you no longer wish to receive these types of communications, you may turn them off at the device level. To ensure you receive proper notifications, we will need to collect certain information about your device such as operating system and user identification information.

Location Based Services. You may opt-out of having your Precise Location Data collected by Prime Publishing at any time by editing the appropriate setting on your mobile device (which is usually located in the Settings area of your device).

OBA. Prime Publishing strives to adhere to the self-regulatory organization principles for the DAA (US), the DAAC (Canada) and the EDAA (EU). Online ads on the Services using Online Data are delivered with the DAA Ad Marker Icon DAA Ad Marker Icon, which helps users understand how their data is being used and provides choices for users who want more control. This icon is usually on each of our web pages and applications where Online Data is collected that will be used for OBA purposes.

The DAA Ad Marker Icon DAA Ad Marker Icon provides information (and links to other information) on online behavioral ads, who is collecting and using your Online Data, how you can opt out and more. If you would prefer that we not collect Online Data that may be used to help determine which advertisements to serve you, opt out by clicking this icon DAA Ad Marker Icon, which can be found on most of our webpages and mobile applications.

  • European Union and Switzerland residents should visit the European DAA by clicking here.
  • Canadian residents should visit the DAA of Canada by clicking here.
  • U.S. residents and residents of all other countries or territories not listed above can click here for the DAA site to learn more about the use of cookies, your opt-out choices, and more.

Cookies and Pixel Tags. You may stop or restrict cookies and pixel tags on your computer or purge cookies from your browser by adjusting your web browser preferences. However, if you "turn off," purge, or disable cookies or pixel tags, although you may still use the Services, you may not be able to use all of the features, functions, or services available on the Services.

California Residents. In accordance with the California Online Privacy Protection Act, we may collect Personal Information about your online activities when you use the Services. While we give our users many avenues to opt out of providing Personal Information, we do not respond to Web browsers' "do not track" signals. California's "Shine the Light" law, Civil Code Section 1798.83, permits our users who are California residents to periodically request and obtain certain information about any Personal Information disclosed to third parties for direct marketing purposes. If you are a California resident and wish to make such a request or if you wish for us to refrain from gathering your Personal Information, please submit your request in writing to the contact details set out in Section 17 below.

EU Residents. GDPR provides certain rights for EU residents. You may decline to share certain information with us, in which case we may not be able to provide some of the features and functionality of the Services. These rights include, in accordance with applicable law, the right to object to or request the restriction of processing of your information, and to request access to, rectification, erasure and portability of your own information. Where we process your information on the basis of your consent, you have the right to withdraw that consent (noting that such withdrawal does not affect the lawfulness of any Processing performed prior to the date on which we receive notice of such withdrawal, and does not prevent the Processing of your Personal Information in reliance upon any other available legal bases). Requests should be submitted by contacting us (using the contact instructions in Section 17 below). If you are an EU resident and have any unresolved privacy concern that we have not addressed satisfactorily after contacting us, you have the right to contact the appropriate EU Supervisory Authority and lodge a complaint.

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16. Terms of Service

Summary — Terms of Service

For more information concerning your use of the Prime Publishing website and application, please see our Terms of Service.

For more information concerning your use of the Prime Publishing websites, please consult the Prime Publishing Terms of Service, which is incorporated by reference into this Privacy Policy. We recommend that you review the Terms of Service regularly, in order to review any changes we might make from time to time.

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17. Contact Details

Summary — Contact Details

You may contact us at the addresses set out below or by emailing privacy@primecp.com

Note: To unsubscribe from our e-mail newsletters instantly please visit us here.

Prime Publishing LLC
Attention: Privacy Department
3400 Dundee Road, Suite 220
Northbrook, IL 60062

If you are an EU resident, you may contact our Data Protection Officer at dpo@primecp.com

If you have any comments, questions or concerns about any of the information in this Policy, or any other issues relating to the Processing of User Information carried out by us, or on our behalf, please contact:

Prime Publishing LLC
Attention: Privacy Department
3400 Dundee Road, Suite 220
Northbrook, IL 60062 USA
privacy@primecp.com

Our Data Protection Officer may be contacted at dpo@primecp.com.

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18. How this Privacy Policy May Change

We may change this Privacy Policy from time to time, and all changes will be effective at the time we post them. If we believe there is a significant change to this Privacy Policy or our data collection and use practices, we will indicate on our websites that our Privacy Policy has changed prior to the change becoming effective. The then-posted version of the Privacy Policy supersedes all prior versions. Your continued access to or use of any of the Services shall be deemed your acceptance of the Privacy Policy.

We urge you to come back to this web page and review this Privacy Policy regularly so that you remain aware of the terms and conditions that apply to you.

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19. List of Prime Affiliates

Below is a representative list of some of the Prime companies that currently may have access to the Information collected from Users on our Services as set forth in this Privacy Policy. We may update this list from time-to-time, so please check back periodically to keep up-to-date.

Ampry Publishing LLC

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